Sep 6, 2019
Reaction score

According to Google's Review Guideline: Review snippet | Google Search Central | Google Developers
I can use Review Structured Data for the Local Businesses, I believe we all know this.
But I wonder may I use Review Structured Data for the reviews within my GMB Account?
I have more than 300 Reviews for some of my Local SEO Customers. May I use these reviews for the homepage with a Review SD?

Thank you for your answers.
Sep 6, 2019
Reaction score
@Koray Tuğberk GÜBÜR, the short answer is yes, you can mark up Google reviews on your site with Schema.

Don't bother to do so on the homepage, though. Your review stars will not show up there, no matter what you do.
Thank you for the answer, maybe I can use the "About" page or any other important service page for this task. Do you have a "live-example" that uses the GMB Reviews with Review SD at the moment?


May 5, 2016
Reaction score
I'd read the review guidelines related to Local Businesses. I don't think using GMB reviews on your own site will make you eligible for rich snippets.

If the review snippet is for a local business or an organization, you must follow these additional guidelines:
  • Pages using LocalBusiness or any other type of Organization structured data are ineligible for star review feature if the entity being reviewed controls the reviews about itself. For example, a review about entity A is placed on the website of entity A, either directly in their structured data or through an embedded third-party widget.
  • Ratings must be sourced directly from users.
  • Don't rely on human editors to create, curate, or compile ratings information for local businesses; instead, use critic review structured data.
  • Sites must collect ratings information directly from users and not from other sites.

Phil Rozek

Local Search Expert
Jul 26, 2012
Reaction score
@Koray Tuğberk GÜBÜR, in-the-wild examples are extremely rare these days. Pretty much all of the sites I know of that had marked-up reviews no longer have review stars showing up in the search results. (I'm talking about clients' sites and others' sites.)

It's because those sites don't still have the markup. Most of them do. The issue is that Google seems to have stopped handing out review stars to just about every site that is not a directory / review site. I used to mark up clients' Google and Yelp and other reviews, and get review stars showing up. It was great.

But I stopped marking up clients' review several years ago, because there didn't seem to be any payoff anymore. That was right around the time the great AJ Kohn wrote this: The Rich Snippets Algorithm

What he describes in the post seems to have come to fruition. Review stars are rare now, even if you do everything "by the book."

Here is an example of business that marks up its reviews (not 100% properly) and has the review stars showing in the search results:
Similar threads
Thread starter Title Forum Replies Date
G Reviews markup showing in serps for LocalBusiness schema markup? What's going on Local Reviews 7
JoyHawkins Google's New Announcement About Review Schema Google News: Important Changes & Features 91
JoshuaMackens Schema Reviews Markup Question Local Search 15
JoshuaMackens Rendering Schema Reviews in HTML Local Reviews 6
JoshuaMackens Service for Schema Reviews Local Reviews 7
Ewan Kennedy Fake review summaries generated by schema markup Local Reviews 9
M Review Schema Markup For Single Page Site Local Reviews 6
V Free site do generate Schema Review? Local Reviews 4
Len Telapost Aggregated Schema Reviews for Services, Ok? Site wide or per service? Local Search 2
Linda Buquet Update to Google Reviews & Ratings Schema Guidelines Local Reviews 4
Linda Buquet Speaking to Robots - 5 Local SEO Schemas Including Gmail Reviews? Local Search 5
JoshuaMackens Authorship and Review Schema Local Search 4
K Does review schema work for local businesses or just products? Local Search 0
Nick.SEOSpark Schema: Reviews + Authorship Organic SEO 29
Linda Buquet How to use Schema to Add Reviews to your Site Local Search 4
Chris Ratchford Can you include address in review microformat/schema? Local Search 2
NevenaIvanova Removing off-topic reviews posted before the business started operation Local Reviews 8
Phil Rozek Google Maps reviews get "New" label for reviews less than 1 month old Local Reviews 5
JoyHawkins Get Custom Responses to Online Reviews Local Reviews 3
Barb Davids Review restriction for dentists in AU? Local Reviews 3
W Is it possible to remove reviews on GMB? Local Reviews 4
D Spam Fighting With Reviews Spam on Google 7
harmony How Does Google Choose Service Options in a Review? Local Reviews 6
abbiebeltran Google Reviews Now Have 'Service-Testimonial-Tags' at the Top Local Reviews 1
S Local Services Ads - Fake Reviews Local Reviews 1
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 4
E Review Spammer Help & Support for Google Local 2
C Fake google reviews on google my business Contact Us Messages 2
Greg Bernhardt Why some categories show review snippet and some don't? NAP, Categories, Dashboard Data 1
DangGood GMB showing 2 Review sections at Zero Google My Business & Google Maps 0
Oliver Keates BBC - "Man to pay £25,000 damages over negative TrustPilot review" Local Search 6
Steve Attarian Has anyone had luck removing a Review by a non customer that gave one star because she noticed that the staff didn't wear masks when she walked by? Google My Business & Google Maps 4
swmaher Competitor Buying Fake Reviews Local Reviews 1
LauraUK SAB's - can a client without a Gmail leave a SAB a review. Service Area Businesses 3
M Google rule for collecting reviews from a dedicated tablet inside a store ? Local Reviews 8
micromano Will changing a business name in GMB cause reviews to be lost? Moving or Name Changes 3
R Facebook reviews dropped to 0; Google filtering reviews temporarily? Local Reviews 2
A Diminishing Returns on Number of Reviews? Local Reviews 6
Eoghan_MFeed Great customer review we pulled in for a client Break Room: Chat and Off Topic 0
MatGee Multiple Practitioners at Medical Office, Is It Possible To Share Reviews? Google My Business & Google Maps 2
djbaxter Webinar The State of Online Reviews in 2021 - January 14th at 2pm EST Events 0
C Review attributes gone missing Local Reviews 1
abbiebeltran Disgruntled former employee leaves 9 1-star reviews and counting on GMB listing Local Reviews 5
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
rickvidallon Delay in Seeing New Reviews Postings Dec 2020 Local Reviews 2
nathangdavidson Anyone noticing reviews not being added to profiles? Local Reviews 5
Antonio 4500 plus reviews suspended for a 26-year-old hotel business. Local Reviews 17
Chris Ratchford Yelp won't remove a review from a rude reviewer Local Reviews 15
D Promote Reviews to Practice's Main GMB Profiles or Individual Doctors' GMB Profiles Local Reviews 1
jeff_taylor GMB Removes Reviews from Local Pack Local Search 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom