SEOmoz is now Moz and new local software on the way

[Tony]

If you didn't see Rand Fishkin's moz rebranding post today, buried within the reasons, screen caps, and future roadmap, was this interesting bit re: local. When Dave Mihm joined Moz, we probably all assumed a local toolset would be in the cards, but now Rand has confirmed. Within the comments, it was stated that it would be a US rollout and then a later expansion.

#3: Launch a Product for Local Marketers
A huge percent of the marketers we meet and interact with serve primarily local clients operating in specific geographic markets. They may care about a few standard web rankings, but they also care deeply about local/maps results, along with their ratings/reviews/visibility/accuracy on services like Yelp, FourSquare, CitySearch, TripAdvisor, Urbanspoon, Apple Maps, and the like.

With the acquisition of GetListed and the help of David Mihm, we've got a local squad of engineers, designers, product folks, and marketers working in concert to create the functionality local marketers (whether they be small business owners or consultants/agencies) need. We hope to have this product available by the end of 2013 as a standalone, and we'll be adding many of the features to Moz Analytics as well (probably in a separate tab on the left sidebar).

Goodbye SEOmoz. Hello Moz! - Moz

I'm looking forward to this...

 

[Linda Buquet]

Oh cool Tony. Thanks for the heads up on this. I'd seen the headlines but didn't have time to read the post so didn't know about the local part.