Ellen

Member
Joined
Apr 4, 2016
Messages
44
Reaction score
17
Hi All,

I have a car dealership that has 2 different addresses/phone numbers for its Showroom and its Service Department -- all legit.

The problem is the store continuously receives service department customers at its showroom location -- mainly from people who search the brand name which pulls up the showroom GMB location in the Knowledge Panel.

What would the repercussions be should they change their showroom GMB listing to actually include the word "Showroom" at the end of the dealership name? Would we then have to update all NAP listings for the Showroom address as well?

So when customers search "Dealership Name" the listing that pops up will show "Dealership Name Showroom", so customers might understand it's not the service location.

I spoke with a Google rep who could easily update this to be the case.

Looking for any other solutions/ideas as well.

The problem with having just one GMB listing for the dealership is if a parts and service customer ends up at the showroom, the way the physical location of this store setup is means it's very hard to navigate to the service and parts department. On the other hand, should a new car customer show up at the service location, it's much easier to drive over to the showroom location.
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,127
Solutions
9
Reaction score
3,528
Make sure their categories are different and that will help solve this. I think adding "showroom" to the end would be fine. It's "technically" a descriptor but I have seen similar cases where Google was completely fine with it because it's not a keyword that would be there to help with ranking that could be interpreted as manipulative.
 

Ellen

Member
Joined
Apr 4, 2016
Messages
44
Reaction score
17
Thanks for the fast feedback Joy. Categories are different. I'm just not sure this strategy would be enough to catch the attention of a service customer and make them realize this is not the location they want.

What I'll have to do is build some campaigns around the service department and push some additional listings around the service address in hopes to catch more of those customers searching "brand name + oil change" or "brand name + car repair" and the especially difficult, "city + oil change" or "car brand + service coupons" etc.
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Top Poster Of Month
Joined
Jul 19, 2012
Messages
3,814
Solutions
4
Reaction score
1,957
I would also add to make sure the business hours are in a standard format and clearly visible on each location page on the website. We have seen cases where Google mixed the hours up in a similar situation because they weren't clear on the website.
 

cdawg2610

Member
Joined
Jul 2, 2013
Messages
118
Reaction score
37
Hi All,

I have a car dealership that has 2 different addresses/phone numbers for its Showroom and its Service Department -- all legit.

The problem is the store continuously receives service department customers at its showroom location -- mainly from people who search the brand name which pulls up the showroom GMB location in the Knowledge Panel.

What would the repercussions be should they change their showroom GMB listing to actually include the word "Showroom" at the end of the dealership name? Would we then have to update all NAP listings for the Showroom address as well?

So when customers search "Dealership Name" the listing that pops up will show "Dealership Name Showroom", so customers might understand it's not the service location.

I spoke with a Google rep who could easily update this to be the case.

Looking for any other solutions/ideas as well.

The problem with having just one GMB listing for the dealership is if a parts and service customer ends up at the showroom, the way the physical location of this store setup is means it's very hard to navigate to the service and parts department. On the other hand, should a new car customer show up at the service location, it's much easier to drive over to the showroom location.

Ellen -

I spend all day in the auto vertical. The only success I've had in getting the different knowledge graphs to trigger for the different searches has been when URL, categories and phone numbers are different (besides the address). I know most dealer websites aren't set up to have a separate service website too, which makes it difficult.

Even with all of that with names so similar (like most dealerships) there's no guarantee.
 

Ellen

Member
Joined
Apr 4, 2016
Messages
44
Reaction score
17
Thanks, cdawg2610. And there won't be a separate service website in this case either.
 

cdawg2610

Member
Joined
Jul 2, 2013
Messages
118
Reaction score
37
Thanks, cdawg2610. And there won't be a separate service website in this case either.

I'd at least try and make sure the link for your Service one is either the /Service, /ServiceApptForm or whatever your main service page is. it's still going to be an uphill battle.
 
Similar threads
Thread starter Title Forum Replies Date
stevedimatteo Separate Businesses at Same Mailing Address Google My Business & Google Maps 3
B 2 Separate Businesses, Separate Addresses, Same Phone Number Local Search 6
A Using a variation of an address for a separate 7-pack listing? Local Search 3
Scott Rawlins Separate Businesses Using Same Address, Different Site and # Google My Business & Google Maps 4
R Merging two separate locations into one new one Citations 3
BekahBerry Multiple service providers with separate books of business, sharing one office, under one company name - What is the best approach to avoid filtering? Ask a LocalU Expert [PRIVATE] (LocalU) 8
greenworld_ Adding a new location extension for a separate GMB listing Paid Search and Local Service Ads 1
T Separate GMB listings for head office/factory and factory/showroom Multi-Location Issues 3
melinaedealer Separate Department Listing Issues Multi-Location Issues 2
Rich Owings B&B considering separate GMB listing for restaurant Google My Business & Google Maps 9
Dan Foland What are your thoughts on separate blogs throughout a website? Organic SEO 8
K "Suite B" for single location that's two separate businesses? NAP, Categories, Dashboard Data 6
K "Suite B" for single location that's two separate businesses? NAP, Categories, Dashboard Data 6
C Ranking Puzzle: Discovered a listing that ranks for two separate domains Ranking Puzzles 3
C Ranking Puzzle: Discovered a listing that ranks for two separate domains Ranking Puzzles 3
Rich Owings Duplicate pages under separate email account Help & Support for Google Local 24
Adam Steele One business with two different services. Market separately? Local Search 1
K Threaded Post to my previous Here? or Separate section of forum ? Help & Support for Google Local 2
Linda Buquet Is there a 2nd Separate Google Local Index??? A Puzzle... Google My Business & Google Maps 0
S Should Franchisees with the same phone numbers have separate listings? Help & Support for Google Local 5
m_j_gregory Merging Google+ Business Page and Google+ Local Listing (via separate accounts) Help & Support for Google Local 25
Tony Wang Address on listing doesn't match the pin ?!! Google My Business & Google Maps 2
EduarddeBoer Problem with two different locations having same address Google My Business & Google Maps 9
D A client has 3 verified GMB's across 2 states,with service pages for each location. Should service pages have only their respective locations address? NAP, Categories, Dashboard Data 4
1 GMB Listing Disabled after updating address... Google My Business & Google Maps 12
BenFisher PSA: GMB Not Showing Address Form on Verification - BUG Google My Business & Google Maps 3
B Rebranding: same services, same team, same address, new name, new URL Moving or Name Changes 9
B Removed address to SAB now no longer showing in map pack Service Area Businesses 8
AdvoAd Different addresses in knowledge panel Moving or Name Changes 4
L How to reset the address that has been hidden on GMB, if they move locations? Local Search 1
L Does selecting a service area for hidden address business have negative effects? Moving or Name Changes 1
S How to remove a GMB from maps of a previous owner who ran 3 businesses from the same address Google My Business & Google Maps 6
valentinb13 GMB uses residential address—but client wants to use PO Box for other citations... Citations 3
Koray Tuğberk GÜBÜR Two Different Business Places at the Same Address: Should I Add Them to GMB? Local Search 1
B Will Removing Addresses for Multiple State SAB Result in Dup Listing or Suspension? Service Area Businesses 4
M Google keeps reverting our clients address, no matter how many times we send a postcard Moving or Name Changes 4
S GMB Address Update for SAB Google My Business & Google Maps 2
Dino Google not updating an address. Any ideas? Moving or Name Changes 2
A Multiple service based locations in different provinces with one physical address Multi-Location Issues 1
J Trying to figure out correct address format for GMB profile Moving or Name Changes 4
petrakraft Wrong location of an address in Maps Google My Business & Google Maps 7
Charles Jenkins SCHEMA For local business with address hidden? Local Search 1
P GMB Physical Address Keeps Reverting Local Search 4
LocalSEODat Need help with a suspended GMB - Client had home address as place of biz, then suspended. Fixed to meet customers and got reply with no reason Service Area Businesses 6
Travis Van Slooten Hard Suspension of GMB Listing: Multiple Businesses at Same Address? Google My Business & Google Maps 9
F How To Determine a Good GMB Address? Google My Business & Google Maps 7
P Is it possible to create a second GMB page for a new business based at same address and landline? Multi-Location Issues 1
P How to clain GMB with wrong address? Google My Business & Google Maps 1
NevenaIvanova Adding Floor to Hotel's address? Google My Business & Google Maps 3
SmallBizGeek Moved a business to a new address, but no confirmation PIN? Moving or Name Changes 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom