As I've mentioned previously, I think we are still early in this test... but I just wanted to share the results I'm seeing this morning.
From my perspective (again, we are still early) it looks like the higher rankings are starting to deflate and lower rankings are starting to increase.
here's a screenshot -- the date of the test period isolated (9/22 - today)
Here were the results yesterday:
- visibility score was flat: 28% vs 28%
- progress was down 28%
- 139 keyword phrases decreased
And here's the results today from the screenshot above:
- visibility score down 8%
- progress down 57.8% (nearly doubled)
- 219 keyword phrases decreased (also nearly doubled)
I'm not saying any of this is conclusive... moreso I just wanted to share as I know some people are interested in following along this test.
Finally, another key source of data that I'm measuring in this test is the impact on productivity.
Obviously, if removing 67 service areas from the GMB does in fact influence presence and rankings, we will see it also in the productivity of the listing.
So action data points such as phone calls, website actions, direction requests, and total actions... these data points would also reflect the impact one way or another.
Here's some preliminary data I'm seeing through September... but again, we still have a few days left in this month so that's important to keep in mind.
But the platform we use for data and reporting is up to the minute... so it's data through today:
Location authority: so far the month of September this metric has been cut in half -- 8.3% in August vs. 4.39% in September.
Total actions: decrease of 69% (so -69%)
Phone calls: decrease of 45% (so -45%)
And here's the screenshots for these data points:
These are pretty strong drops in productivity vs. the month of August.
But there's still a few days left in September and I'll revisit these productivity metrics on October 1st to see the true impact in September.
It's important to note that the 67 service areas were removed on Sept. 22nd...
So there's been approximately 4 full days of this GMB running with only 1 service area vs. the 67 service areas it had previously.
I hope this update is helpful... I look forward to continuing to monitor the progress.
Bobby
FYI
@whitespark @JoyHawkins