Setting up a SAB in 2024

[hdawgSEO]

Hello! I've been trying to track down a current answer on what's the best way to setup a SAB on Google.

Client is okay using their home address, but I know there were some videos from 2023 saying SABs do a lot better with their address exposed. Has any of this changed in 2024? Or do SABs still struggle?

Overall what would be the best way to setup a SAB in 2024?

Thanks,
Harley

 

[Tony Wang]

Yes, many would say that SABs do better showing the address, but that's against Google's rules, so you take your chances. In any case, it's not a matter of being ok using your home address or not; you need to use the legal business address. If that's the home, so be it.

Rankings also depend on competition, industry, and your location. Since the home address is in a residential area, if there aren't many businesses near by, you have a good chance of ranking in that immediate area.