Should I still invest efforts in organic results for a local business if the main keywords has LSA + Google Ads + GBP above organic results?

[Cuoreimpavido]

Basically the title. For local businesses that shows Local Service Ads, Google Ads and Google My Business results in SERP, should I still care about their organic ranking?

 

[Colan Nielsen]

In my experience, yes. Organic still gets a ton of traffic. If you aren't there to receive it, your competitors will be.