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Interesting discussion on this video.
Seems like they are advising people not to mark up client testimonials as reviews to get those coveted gold stars. My question is has anyone actually seen any type of penalty for this? Mike Ramsey mentioned a penalty for marking up things in the code that don't exist on the page - I have seen those. What I haven't seen is any reason why a business wouldn't want to take advantage of the gold stars? It really helps CTR.
Thoughts?
Seems like they are advising people not to mark up client testimonials as reviews to get those coveted gold stars. My question is has anyone actually seen any type of penalty for this? Mike Ramsey mentioned a penalty for marking up things in the code that don't exist on the page - I have seen those. What I haven't seen is any reason why a business wouldn't want to take advantage of the gold stars? It really helps CTR.
Thoughts?