Aug 15, 2013
Reaction score
Hey guys,

This one stumped me. My client used Siri on his iPhone to perform a search query (e.g. "Profession + City") and it returned his two foremost competitors but not him. We have a very strong local presence in organic serps - including pack presence.

So.... not having any experience with iPhone (slap me silly), I am wondering what - if anything - is different about the Siri voice command search and the results it returns? And, how do I create a presence in this area if it is driven by a unique set of ranking factors?

I am all ears :)


Local Search Expert
Sep 12, 2012
Reaction score
It may not be Siri, it may be the mobile search. Mobile searches have been known to trigger different SERP's because user intent is normally very different for mobile users.

Desktop users are normally doing research where as mobile users typically are ready to buy something. Google is back on user intent so that might be what you're seeing.

Also, I know this sounds elementary but is your client sure they were using Google and not Bing? You'd be surprised how easy it is for non search professionals to get the two confused.


Sep 10, 2013
Reaction score
What search engine was he using?

iphone searches with siri started using Bing last year instead of google. I believe it can be changed though.


Aug 15, 2013
Reaction score
Hey guys,

Thanks for the input!

I had some time last night to dig into this a little further. It would appear that Siri pulls a good portion (not all) of its core data from Localeze - according to Mike Blumenthal. Additionally, Siri overlays their results with review data from Yelp/Yahoo.

I was actually able to confirm what I believe to be the reason my client saw two local competitors (no others - just those two) in the Siri results - they both have Localeze listings - none of the others in our region do. Interesting, huh? As a matter of fact, one of the two competitors actually ranks poorly when it comes to organic results or pack results, so some "other" factor was clearly boosting his Siri presence.

I am testing the theory by attaining a Localeze listing for my client. We have strong organic and pack results. We also have excellent Yelp/Yahoo reviews. The outcome should be interesting...
Similar threads
Thread starter Title Forum Replies Date
genzlinger Getting Business Address Found Using Siri Local Search 1
Ian Hammond Siri for service area businesses (SABs) Local Search 4
djbaxter Conversations with iPhone's Siri Break Room: Chat and Off Topic 0
djbaxter New Google Search Commands - Before: and After: Google News: Important Changes & Features 1
Nicole Basham Cons of Removing Second FB Page Profile/"Extra" Twitter account for Local SAB? Mobile & Social 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 12
rustybrick Google Local ranking update? Google Algorithm Discussions 7
Matt Chauhan Serious Problem With A Dentist's Local Rankings. NAP, Categories, Dashboard Data 1
S Local Services Ads - Fake Reviews Local Reviews 1
chrism Local Competitor Keyword Stuffing/Similar Words In GMB Spam on Google 2
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 3
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
F Turkish post: Google My Business local seo Recycle Bin 0
accessted Local Falcon GMB Question Service Area Businesses 2
F Google My Business local seo Google Local 101 3
S What makes a great Home/Landing Page in Local? Local Search 6
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
J New local pack display? Google Algorithm Discussions 2
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
Imperialpest Page Speed and Local / Ranking Question Ask a LocalU Expert [PRIVATE] (LocalU) 5
djbaxter Online Conference Pubcon Local Services Marketing Conference, January 20-21, 2021 Events 3
L Local Service Ad for Attorney Paid Search and Local Service Ads 1
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
B Google Beacons helping Local visability? Local Search 1
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
M Decreased traffic to Google maps due to local service ads Paid Search and Local Service Ads 1
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
Shelly "On the menu: [item]" visual label in local pack Help & Support for Google Local 3
Brian Barwig Unconventional Approaches to Local Link Building Local Search 0
Marty Twelves Local links: are they really that much better? Local Search 1
Y Whenever I publish update for my local business, my local rankings drop for 3-4 days Local Search 1
H Recorded Sessions from Local U Local Search 1
jeff_taylor GMB Removes Reviews from Local Pack Local Search 0
Scott ClientClicks Call Tracking for Local Service Ads Paid Search and Local Service Ads 4
jpayne7 Google Favoring Rich Snippets for Job Postings over Local Business Listings? Google Local 101 4
NexstarNickR Google Local Service Ads: Price Increases due to Bidding Rollout Paid Search and Local Service Ads 3
K New local business using stock photos for portfolio Local Content 5
Kayla Adam Canadian Local SEO Agency Needed Local Search 3
shively Microsoft Clarity (Local SEO heatmap tool) Local Search 2
Brian Barwig How to Win at Local Search with Service Area Businesses Service Area Businesses 3
Charles Jenkins SCHEMA For local business with address hidden? Local Search 1
N Local services Ad Approach for Businesses with Multiple locations on one GMB Account Paid Search and Local Service Ads 4
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
N Cost of Local Service Ads (LSA) Paid Search and Local Service Ads 15
J Local Service Ads (LSA) impact on GMB calls? Paid Search and Local Service Ads 2
Barb Davids GMB Listing vs Local Schema Google My Business & Google Maps 8

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom