More threads by Garrett Sussman

Mar 15, 2016
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Tapping into the Loyalty Program for Glowing Online Reviews


Loyalty deserves to be rewarded. Especially when that loyalty is what keeps a business afloat.

There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program.

The average American household is enrolled in 29 loyalty programs as of 2015, according to a census by Colloquy. Whatever your personal opinion of loyalty programs is, there?s no getting around the fact that consumers use them.

Which is great news if you?re looking for a group filled with good will about your small business clients. These are people who aren?t just fans of your brand ? they?re people who are proud to do business with you over and over again.

Getting anyone to leave an online review can be difficult, but fortunately for small business owners everywhere, these people aren?t just anyone.

Loyalty program members are part of a community that have consistently experienced the best your business has to offer. They?re uniquely qualified to leave fantastic online reviews ? provided your loyalty program is worth their time and you ask nicely enough.

Once that?s understood and handled appropriately, there are a variety of steps that small business owners can take to increase the chances of loyalty program member actually writing a review.

Check out the rest of Brian's post here and see the types of Loyalty Programs he breaks down, and the right time for the review ask.

Thanks for this Garrett. I've wondered in the past why we don't hear more about loyalty programs. Seems to me that for many SMBs with a good base of local customers, it would be a win/win and possibly result in WOM referrals as well. So really like this idea of then using loyalty to get more good reviews from your existing client base.
Thank you Linda! I agree, and with the variety of loyalty program software out there, it's easier than ever.

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