Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Just discovered this post with some info that may be interesting, if you have potential clients that just don't get the importance of being in the pack.

<a href="http://www.conductor.com/blog/2015/05/local-search-less-traffic-more-conversions/">The Power of Local Search: More Conversions for Less Traffic - Conductor Blog</a>

At my agency, Mediagistic, I work with dozens of HVAC companies on their digital marketing strategies. For them, local search visibility is indispensible...

The convincing correlation between local packs and conversions

Take two of my HVAC clients. We?ll call them Company X and Company Y. Both companies are based in major metro areas. Both companies have been around for roughly ten years. Both companies have strong brands bolstered by offline advertising strategies. For each, organic search is their #1 traffic source.

Here?s the fascinating thing: Company X actually gets about 9 times less organic traffic, but twice as many conversions as Company Y.

Head over to see the tracking metrics, further analysis and slide show.

h/t to Peg Corwin and her great Scoop.it channel for the story lead.
 
Joined
Aug 7, 2013
Messages
751
Reaction score
404
Great Article Linda. Just skimmed over it and will read more later.
 

CodyBaird

Member
Joined
Jan 4, 2013
Messages
341
Reaction score
126
I'll be the antagonist here and guess that the author left out a very important point - reviews. I'd like to hear this story with the review counts for both x and y along with their competitors review count. Then I'd bet it would be a more robust picture.
 
Similar threads
Thread starter Title Forum Replies Date
L Powerful Content Creation Ideas for Local Businesses - InsideLocal Webinar Local Content 15
Linda Buquet Powerful Content Creation Ideas for Local Businesses - InsideLocal Webinar Local Content 15
Linda Buquet 5 Powerful Local SEO Tactics that are Under Used & Under Appreciated - SEMrush Local Search 9
Linda Buquet Engage Google+ and Power Up your Local Presence Google My Business & Google Maps 5
D How to properly form site structure for power washing company that serves 10 towns? Local Search 6
A Citysearch/Citygrid apparently powered by you Contact Us Messages 2
Steven12 Calling All Power People in this Group... (You'll Know First) Local Search 5
pbarnhart The power of fake reviews - a tale from r/offmychest Local Reviews 4
profzam powerful magic ring for famous/promotions/quick money/protection +27839894244 Recycle Bin 0
profzam Quick money and business powerful spells +27839894244 Recycle Bin 0
JoyHawkins CitySearch Now Powered by Yext Local Search 15
Eric Rohrback Webinar with SEMrush: Using Competitive Data to Power Lead Gen & Sales Consultant's Corner 1
Gsmithmike Why Losing Ranking while your citations are power synced and correct? Help & Support for Google Local 24
S Testament to the Power of Google+ Business Page? Google My Business & Google Maps 3
Barb Davids Phone number not local area code Moving or Name Changes 2
Shelly Pros & Cons of Facebook Locations for Local SEO (for a Credit Union) Multi-Location Issues 2
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
zach.todd What do you look for in a local website audit? Organic SEO 7
Professor M New Local European Local listing removals Process Google My Business & Google Maps 1
D Can you set an end-date for Local Services Ads? Paid Search and Local Service Ads 1
Barb Davids Ad fraud with Local Service Ads? Paid Search and Local Service Ads 6
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
Annika Neudecker One year later, is your GMB/local SEO traffic still up? Local Search 3
Colan Nielsen Find Local Link Opportunities with ZipSprout’s FREE Local Sponsorship Finder! Local SEO Tools & Software 8
Nicole Basham Cons of Removing Second FB Page Profile/"Extra" Twitter account for Local SAB? Mobile & Social 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 12
Matt Chauhan Serious Problem With A Dentist's Local Rankings. NAP, Categories, Dashboard Data 1
S Local Services Ads - Fake Reviews Local Reviews 1
chrism Local Competitor Keyword Stuffing/Similar Words In GMB Spam on Google 8
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 3
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
F Turkish post: Google My Business local seo Recycle Bin 0
accessted Local Falcon GMB Question Service Area Businesses 2
F Google My Business local seo Google Local 101 3
S What makes a great Home/Landing Page in Local? Local Search 6
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
J New local pack display? Google Algorithm Discussions 2
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
Imperialpest Page Speed and Local / Ranking Question Ask a LocalU Expert [PRIVATE] (LocalU) 5
djbaxter Online Conference Pubcon Local Services Marketing Conference, January 20-21, 2021 Events 3
L Local Service Ad for Attorney Paid Search and Local Service Ads 1
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
B Google Beacons helping Local visability? Local Search 1
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
M Decreased traffic to Google maps due to local service ads Paid Search and Local Service Ads 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom