Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
OK so Phil Rozek did it again. Seriously Phil???

HEADDESK​


headdesk.jpg


Seriously, at least 10 times a year Phil does a post that is so brilliant,
it makes me do a headdesk and scream "Why, oh why, didn't I think of that!"

This is TOTALLY one of those times!

I love graphics and I especially love how Phil keys into the psychology behind what makes these cover photos work.

Phil intentionally picked industries that are not necessarily visual, businesses that would even be considered visually boring - like a hearing aid company, funeral home and plumbing company.

But look at the clever ways these companies use psychological imagery to their advantage to tell their story in a way that's much more compelling than 1000 words ever could be!


10 Classy Google+ Local Cover Photos – and How to Make Yours Better

There’s no reason you can’t have a slick and benefit-oriented cover photo on your Google+ Local page. You don’t need to be in a “cool” industry, or have a nice building, or be in a scenic location.

The photo is one of the few parts of your page where you can get creative. You can convey more about what you offer. You can also create a mood or tell a story.

Why bother? Because any rankings you have are a waste if your page doesn’t make anyone pick up the phone or click through to your site.

I’ve rounded up 10 examples of nice cover photos. See what gets your creative juices flowing, or see what ideas you can swipe.

You need to head over to read and see the ones he picked.

I totally should have written that post. I hate Phil!
(But it's April Fool's day, so I hope no one takes me seriously!) :p

Image credit: Atypically Relevant

headdesk.jpg
 
Similar threads
Thread starter Title Forum Replies Date
djbaxter The Psychology of Search Organic SEO 0
Garrett Sussman How Wedding Industry Pros Build Perfect Listings On Review Sites Local Reviews 2
Garrett Sussman Realtor Review Sites: The Art of Building the Perfect Profile Local Reviews 0
Garrett Sussman How to Build Perfect Listings On Automotive Industry Review Sites Local Reviews 4
Garrett Sussman Building the Perfect Online Listing in the Hospitality Industry Local Reviews 0
Garrett Sussman How to Build the Perfect Legal Industry Listing on Google, Avvo, and Other Platforms Local Reviews 9
Garrett Sussman How to Create the Perfect Home Services Listing on Google, Angie's List, and Home Adv Local Reviews 3
Garrett Sussman Reverse Engineering The Perfect Online Reviews Local Reviews 2
Linda Buquet Designing The Perfect Local Landing Page - Free Guide and Template Local Search 1
K Business name too keyword perfect and maybe getting in the way Help & Support for Google Local 4
Dustybones Reaching Perfection In the SEO World Local Search 2
Linda Buquet Perfect Local Review Strategy - Phil Rozek Local Reviews 0
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 0
Lanerizz Google Analytics 4 Organic SEO 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 12
rustybrick Google Local ranking update? Google Algorithm Discussions 7
harmony How Does Google Choose Service Options in a Review? Local Reviews 6
abbiebeltran Google Reviews Now Have 'Service-Testimonial-Tags' at the Top Local Reviews 1
Tim Colling I'm getting calls from "Google Maps" at 650-206-5555, asking about clients' hours - are they legit? Google My Business & Google Maps 5
JoshuaMackens Google Posts & Ranking Local Search 10
A Listing suspended due to account manager spamming? Google advise to create new GMB Local Search 13
djbaxter Webinar Get together with Google Search at Search Central Live - February 23, 2021 Events 0
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 2
Professor M Google slapped in France over misleading hotel star ratings Google News: Important Changes & Features 0
D Google Spam Fighting Question Google My Business & Google Maps 6
C Fake google reviews on google my business Contact Us Messages 2
U Google showing location of Service Area Business Service Area Businesses 2
Lluc Google launches Years in Business in Search Google My Business & Google Maps 3
PaulSteinbrueck Average Google rating no longer in Google Knowledge Panel? Local Reviews 8
Professor M Is Google thinking of adding payment capabilities to GMB listings/website? Google My Business & Google Maps 2
NickB-Tampa How can I unsync Google My Business from my Bing Places listings? Google My Business & Google Maps 4
D Google "Find Results on" Error Local Search 3
F Turkish post: Google My Business local seo Recycle Bin 0
D Google Maps, Years in Business Google My Business & Google Maps 4
H Google COVID 19 posts getting suspended Google My Business & Google Maps 2
F Google My Business local seo Google Local 101 3
Vickyboli Google maps pin misplaced Google My Business & Google Maps 6
M Google rule for collecting reviews from a dedicated tablet inside a store ? Local Reviews 8
djbaxter Google on Interstitial Ads: Do what we say, not what we do Organic SEO 0
djbaxter Google Posts No Longer Expire After Seven Days Google My Business & Google Maps 5
B Discrepancy in Google SERP Info Local Reviews 2
M Can I Use Google Voice for Google My Business Phone Number? Google My Business & Google Maps 2
L Google Maps 'Details' section - Can you add to this or edit? NAP, Categories, Dashboard Data 3
A Google My Business Provider Program API Access İssues Recycle Bin 0
djbaxter Schema.org vs. Google's Structured Data Rich Results Organic SEO 0
M Google changes client's 5 year old, verified GMB to a duplicate listing Google Duplicates & Merges 7
R Facebook reviews dropped to 0; Google filtering reviews temporarily? Local Reviews 2
W Accepted Health Insurance Feature on Google My Business Google News: Important Changes & Features 14
M Google keeps reverting our clients address, no matter how many times we send a postcard Moving or Name Changes 4
K Google & Google Users Removing Items From Service Menu Google My Business & Google Maps 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom