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Thinking out loud here...
I am curious about the SEO change logs of those businesses.
Couldn't those businesses have worked on their listings or change something that would positively or negatively impact their business?
I am not saying it's the reason for the flux but it's been 2 months and would suspect that these businesses would've reacted instead of just stand still.
Also, when I search I get different results than those posted here.
I think the quality of the content is a major factor as I have seen examples of those who just focus on content being in the A spot in local and 1 in organic.
Wouldn't it be awesome if this type of shuffling from the SERPs was the actual behavior from this point forward? This would change the SEO game big time!
Good points Louis!
Yes, TOTALLY different results again for me now too. 3rd major change today I've seen today. Basically you blink and it all changes.
You're, then you're out. You're up then you're down. (Who wrote that song?)
Right now spammy Seattle Family is BACK in the A spot. Flourish is back at B. Fremont is back at C. And Eastlake is D instead of the Dr listing.
Lake Union, Align, Inspire and Queen Anne are all gone.
Divine Chiro has a double with both the practice and Dr listing ranking lower in the pack.
Its different algos on different datacenters switching back and forth.
It's not just people working on stuff IMO. Too erratic and radical and inconsistent.