MoneypennyCO

Member
Joined
Aug 27, 2019
Messages
53
Reaction score
12
Hey guys,

We have a client who wants to know where each individual lead conversion is coming from as in:

1. How they got to the site (Social Media, Blog, Search, etc.)
2. Where they landed and traveled to while on the site.
3. Which page they submitted the Lead Form on.
4. Identify the person.

I don't see how Google Analytics can match a person (name) up with a goal completion.

Any thoughts?
 
Joined
May 3, 2018
Messages
148
Reaction score
218
1.) Look at the "Acquisition" section.

2.) See "Behaviour", "Behaviour Flow". (This becomes particularly useful when you segment the audience.)

3.) Lead form submission is an event. If you use Google Tag Manager is easy to assign the page URL to one of the event fields. (category, action, label) OR, in Google Analytics, make form submission a goal then see "Conversions", "Goals", "Overview". The overview shows you the "goal completion location". That is, the URL where the form was submitted.

4.) Google does not allow you to pass information that would allow it (i.e. Google) to identify people. That would include name, phone number, etc. Best practices to avoid sending Personally Identifiable Information (PII) - Analytics Help If your website users are logged in, you could pass something like a userID as a custom dimension so you could identify them but Google could not.
 

innateseo

Member
Joined
Dec 18, 2019
Messages
9
Reaction score
0
They have a flow chart but as far as I know they don't track a specific lead.
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
I used Matomo back when it was Piwik. Not sure how it looks today, but back then it was a pretty basic UI. I liked the fact that it was self-hosted and I controlled my data.

Doesn't look like it shows specific user actions though. You might need a CRM like Hubspot (or a cheaper alternative) to do something like that.

In GA you could use the User-ID report to tell you what the specific lead was doing, but to know WHICH lead it was, you'll need to find the timestamp on the lead intake and then match it up with the time of the conversion in GA. Then once you have that, you can only focus the GA date range on that particular day and check users in the User-ID report.

Can't directly match up a user / name with the specific user event in GA, but you could dig around a little bit to get pretty close.
 
Similar threads
Thread starter Title Forum Replies Date
Rich Owings GMB products with UTM tracking not showing in GSC Help & Support for Google Local 1
P Tracking # For Chambers, Bad for NAP Consistency? Citations 2
N Conversion tracking Local Search 8
Niki Gross Tracking Variables Removed After Dec. Update Google My Business & Google Maps 1
R Schema markup and dynamic tracking numbers Google My Business & Google Maps 3
L Apple Maps With Call Tracking Number On Website Citations 4
CarrieHill Direct Traffic Look Odd? Your Call Tracking Metrics Setup May Be to Blame Google My Business & Google Maps 0
Scott ClientClicks Call Tracking for Local Service Ads Paid Search and Local Service Ads 4
lukeelliott Using DNI Call Tracking With Website Connected To A GMB Listing Google My Business & Google Maps 1
W Call Tracking being Removed NAP, Categories, Dashboard Data 10
lukeelliott Wanted to make a forum post about DNI call tracking. Contact Us Messages 1
JoyHawkins How Do You Track Leads? Local Search 2
Chris Ratchford Can't find call tracking on website... need to remove it Ask a LocalU Expert [PRIVATE] (LocalU) 2
Ben Walsh Call Tracking best practices Ask a LocalU Expert [PRIVATE] (LocalU) 3
Ben Walsh Latest Best Practices For Dynamic Tracking with CallRail? Ask a LocalU Expert [PRIVATE] (LocalU) 1
JoshuaMackens GMB Ads - Call Tracking Phone Number Paid Search and Local Service Ads 6
djbaxter Tracking for Weekly Digest newsletter Admin Stuff 0
S UTM Tracking Being Removed Google My Business & Google Maps 20
C Suggestions for GMB ranking tracking tool Google My Business & Google Maps 2
erickseo Does having a tracking phone number as primary instead of our regular phone number hurt ranking? Local Search 13
Tim Colling Call Tracking Metrics Alternatives? Local SEO Tools & Software 4
K Customer wants to add a tracking number across all of his Citations NAP, Categories, Dashboard Data 3
djbaxter Google's Package Tracking Early Access Program Google News: Important Changes & Features 0
Cordell Crowley GMB Postcard Tracking? Google My Business & Google Maps 1
eshad Keyword tracking for nearby towns Local Search 4
Tim Colling Call Tracking vendors - Which to you use for GMB? Google My Business & Google Maps 9
Jens Rank Tracking Software for local results Local SEO Tools & Software 12
obcted Offline Conversion Tracking - FB Websites, Software, and Security 0
obcted Call Tracking In GMB Citations 12
H Tracking down the source of a Google involuntary category change Google My Business & Google Maps 8
JoyHawkins New Free Tool to Track Fluctuation in Local SERPs Local SEO Tools & Software 0
raellovepie Google Messaging shows if it came from KP Quote button. Great for tracking & reply context. Google My Business & Google Maps 0
R Tracking numbers for local service company Citations 4
djbaxter Safari’s New ITP Cookie Policy: Impact on Google Analytics Tracking Organic SEO 0
K BEST Practices for TRACKING GMB website Click throughs? Google My Business & Google Maps 6
M Including tracking number when you submit to data aggregators? Ex. BrightLocal NAP, Categories, Dashboard Data 3
wideangle SEO implications of call tracking numbers on a local directory site Citations 19
codyecp CallRail - Main Line Tracking & Google Analytics Conversions Local Search 0
Tim Colling Call Tracking Metrics no longer provides phone support Recycle Bin 1
snysarah Tracking Numbers & NAP Consistency NAP, Categories, Dashboard Data 1
nathangdavidson What tool do you use for tracking keywords in multiple locations? Organic SEO 8
shripadd How to track SAB Ranking? Service Area Businesses 3
JoshuaMackens Dynamic Number Swapping (Call Tracking) Being Crawled By Google On Website Local Search 20
mattheffner GMB Tracking Number Rejected Google My Business & Google Maps 7
J Google Tag Manager & Google Ads Tracking on Other Sites? Paid Search and Local Service Ads 9
Y Competitor Citation Tracking Google My Business & Google Maps 2
djbaxter Do Not Track may not mean what you think it means Websites, Software, and Security 3
Dan Foland Google No Longer Allowing Tracking Numbers In GMB? Google My Business & Google Maps 16
JoyHawkins Do Call Tracking Numbers Impact Ranking? Local Search 3
FriarTuck00 GMB Call Tracking Number Showing Up on Other Listings Citations 28

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom