Trouble moving my website up in rank.

[Steven12]

Hey Josh I totally respect your opinion. Your a great Local SE optimizer, and I read your comments always. However, service area is important valuable information, especially in big cities where "Atlanta" can be 2 hours away depending on the use of the term. So, I'm going ahead with my strategies. If the place is on GMaps, and I service that area, they should know.
"How Big is Your Near Me?" LOL
"Listing your service area helps let customers know where you'll go to visit." .... GOOGLE
Expose Yourself Fort Lauderdale Printer

 

[JoshuaMackens]

Hey Josh I totally respect your opinion. Your a great Local SE optimizer, and I read your comments always. However, service area is important valuable information, especially in big cities where "Atlanta" can be 2 hours away depending on the use of the term. So, I'm going ahead with my strategies. If the place is on GMaps, and I service that area, they should know.
"How Big is Your Near Me?" LOL
"Listing your service area helps let customers know where you'll go to visit." .... GOOGLE
Expose Yourself Fort Lauderdale Printer

It does help customers know where you'll go to visit. On the visible map

With the new changes they made, it certainly looks like they want to head in the direction of letting people rank in their service area. I haven't seen any indication of this happening yet. If you have a case study, I'd love to see it.

But I don't blame you for following your own strategy and gut. Many times it pays off and without it, how do you get ahead of the game? Much respect!

Edit: also, I'm just now realizing what I've been saying can be misconstrued as "don't use a service area at all." That's not what I'm saying. A service area won't hurt you. I would just be wary of putting every single zip code or every single neighborhood. That's all.

 

[Steven12]

Ten-four, I agree with you. You still have to have real content about your service area. Quick trick, write a Google Post Event announcing that you're expanding your service area to xyz and how nice it will be to service the people in that area. Then add that town to your service area. lol Have a nice weekend Josh...

 

[JoshuaMackens]

I'll definitely try that tip. Thanks!

 

[brettmandoes]

Hey there! People have been offering some great advice, but I want you to make a few changes to improve the usability of your website that may be hindering you as well.

First off, every piece of text on your homepage is bolded. You have bolded red text, bolded blue text, bolded headings, etc. Excessive bolding is likely an indicator for spam, meaning you could be facing a soft penalty for that. Change the text to a web friendly font and set the default font size to 16. That's optimal for readability on a mobile device according to Lighthouse.

You have a section at the bottom that says: So Why Choose Mighty Clean Home ?

And underneath that is a list of what appears to be your top 7 keywords. That's known as keyword spam. I recommend you remove those and turn a few of them into blog posts.

Deep House Cleaning Specialist - this can easily be a post about what deep cleaning is in the industry and what the difference is between a deep clean and a regular clean, and what makes someone a specialist in this. Great place for "us v them" photos. With richer content like this you can do some internal linking and this will make you more likely to rank for this term.

Green Cleaning Maid Services - Same as above. What is it, what makes it different from regular cleaning, who would benefit from it, etc.

Pet Friendly Cleaning Service - Same as above. You get the gist.

It looks like you may even have some articles that could fit as links for these three terms, in which case you should just be working the terms into copy and hyperlinking to your internal articles. But any topics you haven't covered yet, make sure you have copy backing it up.

Completely forget about writing articles about why you're the [Best Maid Service in Atlanta]. Your reviews tell people that. Writing articles about it on your website makes you look fake and unprofessional. You should be able to use some common sense to tell what terms probably could use an article and which ones shouldn't have one.

Fix the above and that will take care of some of the spam indicators on your website

From a design perspective, you have a bunch of stuff that needs to be fixed. Your hours are just loosely placed in body copy, when they really ought to be in the footer. There's unstructured text everywhere. Call to actions are setup as linked text in body copy instead of as a stylized design element.

Spend a little bit of time studying other websites that have structured their content with a clean and easy to read design, and steal some of their ideas. They copied it from somewhere else too, don't worry. Everything is a remix.

Hope that helps. Like others have said, backlinks are important, but fixing the usability and readability of your site should be a priority. It's easier and cheaper to do than building backlinks and will pay future dividends.

 

[JimFranco]

just to update my site is finally moving up in rank.

one question though for serps "house cleaning Roswell" I appear 2nd in the 3 pack in most locations through out town and neighboring towns and appear higher than the first none third party site(yelp,home advisor,etc.)

But, if I ad GA to the serp "house cleaning Roswell GA" I appear in the top spot but drop in organic ranking. Anyone have any ideas why ?

Also, I'm starting branches in other states and created a couple of landing pages for them and they seem to move up to 3 to 5th pages without any real context or backlinks to such landing pages. Just for your information, since you all are SEO people and I am not .


Thanks again everyone.


p.s. I know some of the text and structure needs to be fixed and the site has been around for about 10 or so years. So, im not worried about the context getting a penalty or filter for spam. But, I know I do need to address it. I have no paid for any backlinks or mentions etc. Everything is white hat now and I have not spend any money. I know I could move faster up by paying for some backlinks like local chamber of commerce etc... But , I do not really want to. I prefer just being natural all the way.

 

[Rich Owings]

If the query varies a little (adding GA for example), Google will often show different results, to keep the same company from dominating every variation of a query.

 

[JimFranco]

my ranking dropped to original ranking again, so that was short lived boost. I wonder why

 

[bertha]

nice thread,i had the same problem