UTM Naming Conventions Considering Google Business Profile Name Change

[Joey Abna]

What is everyone doing about the Google Business Profile name change and your UTM tags?

We are split between keeping all current clients using gmb for the campaign and new clients using gbp or old clients switching Jan 1st to gbp.

 

[Colan Nielsen]

@danaditomaso Said at a recent conference that they are not going back and updating all of their clients UTMs. I definitely agree with her that it seems like a waste of time.

 

[danaditomaso]

GMB FOREVER! But seriously we've been using it for a while and we discussed changing but it doesn't seem worth it.

 

[Joey Abna]

GMB FOREVER! But seriously we've been using it for a while and we discussed changing but it doesn't seem worth it.

Does that mean you are using gbp in your tags for new clients post the name change going forward?

 

[Shelly]

I have decided to keep existing tagging as gmb and all new clients gbp. I am also making a note in my reports that both versions are synonymous with each other to help reduce confusion with my clients.

 

[BenFisher]

Changing it would make zero sense imho.