More threads by Garrett Sussman

Mar 15, 2016
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Wedding Industry Review Management Tips & Insights

Okay. WARNING: This pun is cheap.

Mea culpa.

But the wedding industry is definitely married to the internet.

From brides finding all their inspiration on Pinterest to grooms planning-on-the-go via mobile phone (or the other way around), it's probably safe to say the entire industry relies, 100%, on screen time.

That means consumer reviews are the key to success. No reviews? Bad reviews? Your customers will be seeing other people.

If you're working in this industry you can't afford to leave reviews up to chance. You need a strategy. A way to make sure you get the great reviews you need on a regular basis.

Fortunately, it is possible to control the review process and to make it work in your favor, no matter how much it may seem like you're at the mercy of the bridezillas and groom-o-sauruses out there.

Wedding Industry Review Management: Challenges and Opportunities

Sure, the "wedding industry" isn't just one type of company, so at first it may seem silly to start talking about the challenges of the industry as a whole. After all, we're talking about:
  • Venues
  • Dresses & Tuxedos (rental or purchase)
  • Jewelry
  • Florists
  • Caterers
  • Musicians or DJs
  • Bakers
  • Photographers
  • Planners
And dozens of other companies, like limo companies and hotels, that aren't exclusive to the wedding industry, but sure profit from it.
And yet the challenges pretty much are universal to every one of these companies.

Carmen goes on to examine the relevant review sites in the industry as well as some strategies and tactics to build out a strong review portfolio for wedding industry vendors. It covers a lot of great areas in a growing competitive industry.

Read the entire article here.


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