Joined
Oct 9, 2019
Messages
59
Reaction score
26
Working on a new office listing and we no longer use Yext, so in trying to do a ton manually, I was curious which ones still hold value nowadays?

I have seen mixed things on if they even are still "important" for local SEO, or if they are simply just a means of brand reputation management.

Besides obviously a GMB listing, what other listings would you say are necessary?
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,895
Solutions
13
Reaction score
1,471
@sixthcitysarah, here are the sites typically in my flight path (for US clients):

A couple may not be applicable or worth the effort, depending on your industry. YMMV. Speaking of which, you'll want to spend just as much effort digging up and working on "niche" citations: listings on sites specific to your industry, or area, or both. Whitespark has some good lists of those: Local SEO Resources & Guides - Whitespark
 
Joined
Nov 20, 2019
Messages
93
Reaction score
117
Hey, @sixthcitysarah!

More and more, citations are seen as something to serve the customer rather than local SEO rankings, so primarily you'll want to get found on any sites your clients' customers would be present on. For this, I'd recommend using a free tool such as our Local Listings Health Scanner — it shows you if the business in question is present on 15 of the major listings sites and/or if any NAP errors are present.

I'd also recommend getting listed on niche citation sites that are more industry-specific. A list like this should help with finding the relevant sites: Top Local Citations by Business Category.

Best of luck :)
 
Joined
Oct 9, 2019
Messages
59
Reaction score
26
@sixthcitysarah, here are the sites typically in my flight path (for US clients):

A couple may not be applicable or worth the effort, depending on your industry. YMMV. Speaking of which, you'll want to spend just as much effort digging up and working on "niche" citations: listings on sites specific to your industry, or area, or both. Whitespark has some good lists of those: Local SEO Resources & Guides - Whitespark

Thank you so much for sharing!!
 

Adam Kaufman

Member
Joined
Feb 21, 2019
Messages
14
Reaction score
5
From my research, Irrelevant data sites like Hotfrog, Brownbook, City Squares, etc. Offer no value at all. 1- Zero consumer traffic. 2- Not relevant as a citation as it was years ago. 3- No longer ranks as a directory in Google SERP 4- If everybody is doing it, then what value is there, besides the NAP argument we have all used to earn business with mostly fake citation reports that are designed to fear a business into spending money on updating a site that has zero relevance.
This should be a great post...
 

djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,521
Reaction score
1,664
Joined
Oct 22, 2018
Messages
118
Reaction score
122
In addition to what @Phil Rozek said in looking for niche directories, look for hyper-local directories. Examples:
  • Newspaper/TV/radio stations sometimes have a "Business Directory"
  • Tourism directories specific to your location (ex. lancasterpa.com)
  • Chambers of Commerce
  • etc.
 
Similar threads
Thread starter Title Forum Replies Date
JoshuaMackens Insurance Citation Sites Local Search 5
Stefan Somborac DA & Citation/Review Site Value Local Reviews 3
L Maintaining consistant NAP when citation sites dont allow you to write correct name ? Local Search 1
Eric Rohrback Blacklist of Useless citation sites Citations 8
Linda Buquet Top Local Citation Sites for Top 100 US Cities Citations 0
D Duplicate Content on Site, G+ Description & Citations? Local Search 6
Linda Buquet 1000+ Niche Citation Sites for 41 Local Business Categories - BrightLocal Citations 7
Dustybones Best Local Citation sites in the UK, US, Canada & Australia Google My Business & Google Maps 2
jason2004 Local citations for loan officer site beside company site? Help & Support for Google Local 9
Linda Buquet Top 50 Local Citation Sites in US, Canada, UK & Australia Citations 2
L Best Citation Sites to Update & Obtain Reviews On Local Search 8
Linda Buquet Steer Clear of Local Citations On These Sites by Phil Rosek Citations 2
G Does any one use photo sharing sites for citations? Citations 6
F Google Maps Citation confusion? Google My Business & Google Maps 3
valentinb13 GMB uses residential address—but client wants to use PO Box for other citations... Citations 3
Elmer .S What is the most accurate search strings to use when doing manual citation audit? Citations 7
JohnnyM Changing Information in citations Google Local 101 1
DragonXD SEMrush and citation service in Denmark NAP, Categories, Dashboard Data 4
SpectateSwamp Long Business Name & Citations Recycle Bin 0
TriciaClements Long Business Name & Citations Citations 9
K Law Practice Buyout and Existing Citations Citations 4
N Should I use a GMB Website to get a citation and links? Google My Business & Google Maps 2
F Looking for Italian citations services Citations 7
Mike Yem Automotive Department Citations Ask a LocalU Expert [PRIVATE] (LocalU) 1
C Client with multiple address across citations and web properties All Things Google My Business [PRIVATE] (LocalU) 3
Gordon.Ligon SAB vs Physical Address, and its ramifications for NAP citations Service Area Businesses 7
Monica Simpson Optimizing Name - do citations matter? All Things Google My Business [PRIVATE] (LocalU) 7
Dana Franks Changing HTTP to HTTPS in citations Citations 6
Oliver Keates Looking for new citations in 2020 for the UK Citations 4
H Quick questions about citations (newbie here) Citations 2
LocalSEODat Using UTM for GMB link to website. Does that mess w/ citation matching, rankings or anything negative effect? Google My Business & Google Maps 5
bernilocal Looking for France citations service ? Citations 8
C Cheapest Citation NAP Correction Service Citations 16
P Change of Address - Do We Update Citations? Citations 2
P Schema Markup - SameAs - Using these for citations for branches Citations 14
C Website URLs for Multiple locations in Google My Business & Local Citations Google My Business & Google Maps 2
M Fake Map Listings Auto-Created by Citation Service? Spam on Google 6
Craig McBreen Citations for service area business Citations 16
V Question: Bring something to foreign citations Help & Support for Google Local 2
K Customer wants to add a tracking number across all of his Citations NAP, Categories, Dashboard Data 3
Oliver Keates New Citations Local Search 6
Travis Van Slooten Using Home Address for GMB and UPS Address for Citations?? NAP, Categories, Dashboard Data 10
Colan Nielsen Announcing "Social Poster" from Citation Builder Pro LSF News and Announcements 0
M Does it make sense to backlink from local citations.... Local Search 7
A Citation Value? Citations 10
Travis Van Slooten What are the 12 Core Citations Every Business Needs in 2019? Citations 16
Travis Van Slooten How Do You Find Niche Specific Citation Directories? Local Search 7
Gsmithmike Would You Create Location Pages, or Use Home page to create citations? Local Search 1
eshad GMB and Citations for SABs Google My Business & Google Maps 1
M Problems listing with some Citations Citations 38

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom