What do you typically provide in local SEO technical audit reports to your client?

[vivekrpatel]

There are many SEO tools that are extremely useful, among other missing Meta Descriptions, improper Page Titles, Duplicate Content, 404, 301, and other possibilities what other uncovered optimization we should suggest?

 

[Justin Mosebach]

Hi @vivekrpatel! In our local SEO audits, we typically use Screaming Frog or Sitebulb and look at issues like:

• URL codes:
  • 404s
  • 500
  • No response
  • 301 loops
  • 301 chains (longer than 5 hops)
• Title tags
  • Missing
  • Duplicate
  • Multiple
• Meta descriptions
  • Missing
  • Duplicate
  • Multiple
• H1s
  • Missing
  • Duplicate
  • Multiple
• Canonicals
• URL structure
• Noindexed URLs
• Orphan URLs (in XML sitemap, but not linked to elsewhere on the site)
• Schema
• Page speed
• Images (ex. make general recommendations)
• Internal linking
• Content/keyword cannibalization
• Menu structure
• etc.

 

[vivekrpatel]

Hi @vivekrpatel! In our local SEO audits, we typically use Screaming Frog or Sitebulb and look at issues like:

• URL codes:
  • 404s
  • 500
  • No response
  • 301 loops
  • 301 chains (longer than 5 hops)
• Title tags
  • Missing
  • Duplicate
  • Multiple
• Meta descriptions
  • Missing
  • Duplicate
  • Multiple
• H1s
  • Missing
  • Duplicate
  • Multiple
• Canonicals
• URL structure
• Noindexed URLs
• Orphan URLs (in XML sitemap, but not linked to elsewhere on the site)
• Schema
• Page speed
• Images (ex. make general recommendations)
• Internal linking
• Content/keyword cannibalization
• Menu structure
• etc.

Hi @Justin Mosebach

This is the detailed list of items I was looking for.

Thank you very much for your time.