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Thanks. David. That definitely can work with recent clients but I was curious what you would use for a past client (even 1 year ago)?
We recently sent out a request to a number of our clients asking for reviews. The subject line was simply;
"Big Red SEO needs your help, can you help us?"
We did not use a mail blast, we actually sent the emails individually. The person who had the most contact with the client was the one that sent the email to them.
The opening lines were simply;
Can we steal 5 minutes of your time and have you write a review on your experience with Big Red SEO? We're trying to get national exposure via an award and one of the key ranking factors is votes/reviews.
This worked for our needs. We have no problem groveling when needed. Oh, and yes, we did take the top spot in the award recognition We then sent an email out to each of our clients (even those that didn't vote/review) to let them know we won and gave them a link to the post. And re-encouraged those that hadn't voted could still review us.