JoshuaMackens
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- Sep 12, 2012
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My vote goes to local.
Do a search for "chiropractor chattanooga tn" or something along those lines.
You will see this website show up:
northshorechiro(dot)net
Look how high they rank organically. So, it's got to be either backlinks or content that is driving their ranking (or both of course). Look at their homepage, "chiropractor" isn't even mentioned on the homepage (mind blown #1) although LSi "chiropractic" is of course. "Chattanooga" is mentioned once (mind blow #1.5) and then the title tag has neither "Chattanooga" nor "chiropractor" mentioned at all (mind blown #2).
This homepage is so unoptimized it's not even funny.
Yet, they're actually beating out one of my clients in the area that has a well optimized homepage and backlinks from an 80+ DA health website, another 60+ DA health website, and 2-3 more 40+ DA health websites.
How?
The only thing I can see is they have one hyper, hyper local backlink from a website that features a part of Chattanooga called North Shore. I believe it's northshore(dot)com that provides the link. All the other backlinks I can find aren't really anything to write home about, much less give enough juice to beat out my client.
So, is that one hyper local backlink really crushing it that much?
Seems so.
There's two types of backlink relevancy for Local SEO: local and industry. And it seems like local is crushing industry.
Any thoughts/research/further digging is definitely welcome.
Do a search for "chiropractor chattanooga tn" or something along those lines.
You will see this website show up:
northshorechiro(dot)net
Look how high they rank organically. So, it's got to be either backlinks or content that is driving their ranking (or both of course). Look at their homepage, "chiropractor" isn't even mentioned on the homepage (mind blown #1) although LSi "chiropractic" is of course. "Chattanooga" is mentioned once (mind blow #1.5) and then the title tag has neither "Chattanooga" nor "chiropractor" mentioned at all (mind blown #2).
This homepage is so unoptimized it's not even funny.
Yet, they're actually beating out one of my clients in the area that has a well optimized homepage and backlinks from an 80+ DA health website, another 60+ DA health website, and 2-3 more 40+ DA health websites.
How?
The only thing I can see is they have one hyper, hyper local backlink from a website that features a part of Chattanooga called North Shore. I believe it's northshore(dot)com that provides the link. All the other backlinks I can find aren't really anything to write home about, much less give enough juice to beat out my client.
So, is that one hyper local backlink really crushing it that much?
Seems so.
There's two types of backlink relevancy for Local SEO: local and industry. And it seems like local is crushing industry.
Any thoughts/research/further digging is definitely welcome.