Mike Wilton

Member
Joined
Sep 24, 2012
Messages
53
Reaction score
13
So I came across this upcoming webinar this morning from UBL, Local Business Listing Data Flow and Fixing Incorrect Listings ? Local Search Insider, and it got me thinking a lot about workflow and how people go about establishing or fixing a local search presence. So I figured I'd start up a discussion on the typical workflow other local SEO's take. Do you start at the major data provider level, the local listing level, or somewhere in between? What does your typical approach to claiming listings and building citations look like?
 

Ashwin

Member
Joined
Sep 6, 2013
Messages
64
Reaction score
15
Mike,

I would break the citation workflow into three components:

1. Discovery
2. Create / Edit / Enhance
3. Claim

For #1, the best (currently available) options are to use tools like GetListed.org and maybe Whitespark to some extent.

For #2, I would just use spreadsheets to manage the work and have different fields to track whether a listing has been created, reported as incorrect or duplicate. My staff would use a collaborated Google Docs spreadsheet to get this information sorted out.

For #3, the only tricky part is sites that require phone verification where I'd need to set a time with a client, the other sites are pretty straight-forward and verify via email.

Unfortunately, there's no great tool out there to automate this workflow, the only tool that comes even close is SweetIQ, and I thought it was clunky and broken from my demo of the software. Of course, my opinion is biased because I'm two weeks away from launching a tool that will to a large extend automate the citation discovery and claim process while providing a powerful workflow for create / edit ;)
 
Joined
Aug 7, 2013
Messages
751
Reaction score
404
We start with sites that pertain to our industry first, then cover the bigger high authority sites. We just use a spreadsheet and color code cells green (active), Red (needed), Pending (yellow). Google Docs works best for us to share.
 
Similar threads
Thread starter Title Forum Replies Date
Brian Barwig Unconventional Approaches to Local Link Building Local Search 0
N Local services Ad Approach for Businesses with Multiple locations on one GMB Account Paid Search and Local Service Ads 4
BekahBerry Multiple service providers with separate books of business, sharing one office, under one company name - What is the best approach to avoid filtering? Ask a LocalU Expert [PRIVATE] (LocalU) 8
djbaxter What We Learned From A “Google Only” Marketing Approach Local Search 1
P Claiming 100 locations on Google Maps - what's the best approach? Multi-Location Issues 4
Srinath A good resource on GMB troubleshooting step by step approach for low rankings or no rankings Recycle Bin 0
Ben Walsh A good resource on GMB troubleshooting step by step approach for low rankings or no rankings Google My Business & Google Maps 3
L Best Approach to Claiming Yelp for Enterprise Organizations Citations 17
Garrett Sussman White Label or Preferred Vendor: How To Approach Your Online Review SaaS Solution? Local Reviews 4
JoyHawkins A Directory's Approach to Doing Business: Pay us or we delete your free listings! Google My Business & Google Maps 4
Travis Van Slooten Business With 2 Locations: One Website or Two Websites - What's The Best Approach? Local Search 10
Chris Ratchford Google Ads- Local Pack- one GMB location only? Paid Search and Local Service Ads 1
W Local Search Ecosystem Diagram Local SEO Tools & Software 1
C Franchise hub site ranking higher then local franchise sites for the brand? Organic SEO 1
koji Local business with online nationwide services in a post-corona world Google Local 101 5
Barb Davids Phone number not local area code Moving or Name Changes 2
Shelly Pros & Cons of Facebook Locations for Local SEO (for a Credit Union) Multi-Location Issues 3
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
zach.todd What do you look for in a local website audit? Organic SEO 7
Professor M New Local European Local listing removals Process Google My Business & Google Maps 1
D Can you set an end-date for Local Services Ads? Paid Search and Local Service Ads 1
Barb Davids Ad fraud with Local Service Ads? Paid Search and Local Service Ads 6
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
Annika Neudecker One year later, is your GMB/local SEO traffic still up? Local Search 3
Colan Nielsen Find Local Link Opportunities with ZipSprout’s FREE Local Sponsorship Finder! Local SEO Tools & Software 8
Nicole Basham Cons of Removing Second FB Page Profile/"Extra" Twitter account for Local SAB? Mobile & Social 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 12
Matt Chauhan Serious Problem With A Dentist's Local Rankings. NAP, Categories, Dashboard Data 1
S Local Services Ads - Fake Reviews Local Reviews 1
chrism Local Competitor Keyword Stuffing/Similar Words In GMB Spam on Google 8
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 3
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
F Turkish post: Google My Business local seo Recycle Bin 0
accessted Local Falcon GMB Question Service Area Businesses 2
F Google My Business local seo Google Local 101 3
S What makes a great Home/Landing Page in Local? Local Search 6
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
J New local pack display? Google Algorithm Discussions 2
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
Imperialpest Page Speed and Local / Ranking Question Ask a LocalU Expert [PRIVATE] (LocalU) 5
djbaxter Online Conference Pubcon Local Services Marketing Conference, January 20-21, 2021 Events 3
L Local Service Ad for Attorney Paid Search and Local Service Ads 1
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
B Google Beacons helping Local visability? Local Search 1
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom