Which location keyword should I target on the home page of a multi-location business

[nicoco]

I've just picked up a new client with three locations (brick-and-mortar)
One in Cincinnati
One in Indianapolis
One in Louisville

Which location keyword should I target on the home page if any?
I generally go for the one with the biggest volume and create additional location pages for the other two

Or should I not use a location keyword on the home page and just create 3 separate location pages?

Many thanks

 

[Colan Nielsen]

I generally go for the one with the biggest volume and create additional location pages for the other two

In most cases that is what I would do as well.

 

[nicoco]

In most cases that is what I would do as well.

Many thanks Colan