You can rank in both places at the same time, they're not necessarily a one or the other.Does google rank a business both in the SERP's and also in the local pack at the same time or would they display only one or the other please?
Nope. Not one bit. My understanding at Google is that the teams themselves don't even talk to each other regarding results pages. But aside from individual employees, Google does not provide any Organic reward to you for spending money with them.Also guys, does running paid ads help boost your free SERP's rankings in any way?