More threads by SeoSaur

SeoSaur

Member
Joined
Nov 3, 2021
Messages
45
Reaction score
4
Confusing problem for your local SEOs out there - I'm working on a Google Business Profile and according to the local search grid, the business ranks in the top 5 on the exterior areas of the grid, but not even in the top 20 in its exact location. My only thought is that it's because there's another similar business next door and that's filtering it out.
 

SeoSaur

Member
Joined
Nov 3, 2021
Messages
45
Reaction score
4
Is there any benefit to changing the main category so it's not exactly the same as the competition? Would this undo the filtering? Seems crazy to me that you can't be next door to a similar business without that business basically being the only one showing.
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
4,571
Solutions
19
Reaction score
2,587
Is there any benefit to changing the main category so it's not exactly the same as the competition? Would this undo the filtering?
Yes, but I wouldn't change the primary category if that's the correct main category for the business. We wrote more about the filter here - Is Your Google My Business Listing Getting Filtered? - Sterling Sky Inc

Are all the competitor businesses still open? Can any be removed?

Try to identify who specifically is filtering you and go from there.
 

SeoSaur

Member
Joined
Nov 3, 2021
Messages
45
Reaction score
4
Yes, but I wouldn't change the primary category if that's the correct main category for the business. We wrote more about the filter here - Is Your Google My Business Listing Getting Filtered? - Sterling Sky Inc

Are all the competitor businesses still open? Can any be removed?

Try to identify who specifically is filtering you and go from there.

Thanks @Colan Nielsen - always appreciate the guidance! I know exactly which company is filtering my client - the problem is they are a legitimate company in the same industry and right next door. They have a few more reviews and have been open longer. Other than adding more products and services and ensuring the posts are high quality I'm struggling to see how to get around this filter so my client starts appearing. I just find the filter so odd.
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
4,571
Solutions
19
Reaction score
2,587
To get unfiltered, you need to increase your relevance to that particular keyword. This can be done in many ways, including:

  • Checking the categories on the listings that rank and seeing if you are missing any relevant ones;
  • Consolidating duplicate listings (if you have them);
  • Increasing organic ranking of the entire domain for that keyword. This can make a huge impact
 

NexstarNickR

Member
Joined
Oct 22, 2020
Messages
69
Reaction score
29
Hey SeoSaur! I have seen this happen in my industry as well, where you are ranking better further away. This usually happens when 2 things happen: the area in which the business sits is much more competitive than the surrounding areas, and the website is focused on those surrounding areas. It happens a lot in bigger cities, where the companies I work with are actually more interested in getting jobs from the surrounding areas instead of in their backyard (which is usually in a more urban area / warehouse district, and they want to rank in more suburban areas with lots of single family homes).

Totally agree with Colan as well; SEO the site, try and get as many reviews as you can, and you should start to be able to influence the results. Just make sure that area is the one that is most valuable and it's worth your time to compete there!
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU Event

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


QRCode

QR Code
Top Bottom