Why You Should Embed a Google Map on Your Website​

by Brian Barwig, Sterling Sky Inc
Nov 3, 2020

You can include a Google map of your business, location, and reviews on your website. The map will show a Google pin with a view of your business location, address, reviews, review stars, and directions. If embedded correctly, this map can be a great addition to your website. It is a tool that allows visitors to your website to get an overview of your business in a matter of seconds. Here is an example of what it looks like:


Adding a Google map to your website is a simple process which does not require much technical work, and only a minor bit of coding by adding an embed iframe to your site. It suits people with beginner or intermediate knowledge of HTML, and a little knowledge of JavaScript. If you are working with a WordPress website, adding a Google map to your website is a breeze.

Why Add A Google Map to Your Website?​

There are a few main reasons to add a Google map to your website:
  • It helps customers or website visitors get directions to your business and saves customers the steps of opening a new browser window, leaving your website, and finding directions. Customers can simply use the map on your website.
  • Your business contact information is easy to find. The data an embedded Google Map provides is your business address, phone number, website, directions, reviews, and review stars.
  • A Google map can highlight nearby points of interest, parking areas, restaurants, theaters, parks, etc. Visitors can reference nearby areas if they are not exactly sure where your business is located.
  • The Map can also keep visitors on your site for a longer period of time.

How Do I Embed a Google Map on my Website?​

Here are the steps to embed a Google Map to your website:
  1. Open Google Maps
  2. Type in the business or location in the Search Bar in the top left


  3. When the business populates, you will see a Share button under the name of the business. Click “Share”.
  4. You will see a new pop-up window to share the map. Select “Embed a Map”.


  5. Determine the size of the map you want on your site. Your options are “Small, Medium, Large, Custom Size”.


  6. Copy the HTML code which is an <iframe>
  7. Go to the webpage you want to embed the Map on.
  8. Paste the HTML code in the “text” version of your website where you want the Map to live.

The end result should look like this:


That’s it. It’s a fairly simple process to complete. Our map looks a bit different as we have a hidden address for Sterling Sky. The hidden address will only show a service area, rather than the exact location of the business.

Google Maps FAQ​

  • Is a Google Maps embedded map free?
    • Yes, the maps embed is free. You simply copy the <iframe> code from Google and paste it to your website
  • Can I make the embed map code responsive?
    • Yes, the code to make the embed responsive is: <style>iframe {width:100%;height:100%;}</style>
  • Can I center the embed map on my website?
    • Yes, simply use the “align center” on your WordPress website and the map will center on your page.
Brian Barwig
Local Search Analyst at Sterling Sky Inc
Brian is a Local Search Analyst at Sterling Sky. He has been helping clients with Local SEO since 2008 and works on a variety of client businesses for Sterling Sky.


Sep 17, 2020
Reaction score
Great Article by Brian! Have been testing out the value and it seems adding a Google map does more good than nothing at all for local businesses
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