Why You Should Embed a Google Map on Your Website​

by Brian Barwig, Sterling Sky Inc
Nov 3, 2020

You can include a Google map of your business, location, and reviews on your website. The map will show a Google pin with a view of your business location, address, reviews, review stars, and directions. If embedded correctly, this map can be a great addition to your website. It is a tool that allows visitors to your website to get an overview of your business in a matter of seconds. Here is an example of what it looks like:

sterling-sky-map.png

Adding a Google map to your website is a simple process which does not require much technical work, and only a minor bit of coding by adding an embed iframe to your site. It suits people with beginner or intermediate knowledge of HTML, and a little knowledge of JavaScript. If you are working with a WordPress website, adding a Google map to your website is a breeze.

Why Add A Google Map to Your Website?​

There are a few main reasons to add a Google map to your website:
  • It helps customers or website visitors get directions to your business and saves customers the steps of opening a new browser window, leaving your website, and finding directions. Customers can simply use the map on your website.
  • Your business contact information is easy to find. The data an embedded Google Map provides is your business address, phone number, website, directions, reviews, and review stars.
  • A Google map can highlight nearby points of interest, parking areas, restaurants, theaters, parks, etc. Visitors can reference nearby areas if they are not exactly sure where your business is located.
  • The Map can also keep visitors on your site for a longer period of time.

How Do I Embed a Google Map on my Website?​

Here are the steps to embed a Google Map to your website:
  1. Open Google Maps
  2. Type in the business or location in the Search Bar in the top left

    maps-step1.png


  3. When the business populates, you will see a Share button under the name of the business. Click “Share”.
  4. You will see a new pop-up window to share the map. Select “Embed a Map”.

    maps-step3.png


  5. Determine the size of the map you want on your site. Your options are “Small, Medium, Large, Custom Size”.

    maps-step4.png


  6. Copy the HTML code which is an <iframe>
  7. Go to the webpage you want to embed the Map on.
  8. Paste the HTML code in the “text” version of your website where you want the Map to live.

    maps-step5.png
The end result should look like this:

sterling-sky-map2.png


That’s it. It’s a fairly simple process to complete. Our map looks a bit different as we have a hidden address for Sterling Sky. The hidden address will only show a service area, rather than the exact location of the business.

Google Maps FAQ​

  • Is a Google Maps embedded map free?
    • Yes, the maps embed is free. You simply copy the <iframe> code from Google and paste it to your website
  • Can I make the embed map code responsive?
    • Yes, the code to make the embed responsive is: <style>iframe {width:100%;height:100%;}</style>
  • Can I center the embed map on my website?
    • Yes, simply use the “align center” on your WordPress website and the map will center on your page.
Brian Barwig
Local Search Analyst at Sterling Sky Inc
Brian is a Local Search Analyst at Sterling Sky. He has been helping clients with Local SEO since 2008 and works on a variety of client businesses for Sterling Sky.
 

PKLilikoi

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Great Article by Brian! Have been testing out the value and it seems adding a Google map does more good than nothing at all for local businesses
 
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