Will LSA Background Check Show Past Due Balances from Old Adwords Account?

[JCL Marketing]

Does anyone know how thorough the background check is for the LSAs? If a business has an outstanding balance with their ads account from a previous lifetime, will that show up in the background check?

 

[Matt Casady]

Google says the following How providers qualify for Local Services ads - United States - Local Services Help

Depending on the type of service and country in which the service is located, the business may undergo the following types of background checks:

• Business entity background check: A civil litigation history check of the business for evidence of negligent or substandard performance of services, such as judgments and liens from federal and state courts in the US.
• Business owner background check: A background check for all owners of the business. This may include identity and criminal history checks, such as cross-checks against national sex offender, terrorist, and sanctions registries in the US.
• Service professional background check: In an applicable categories, every employee, independent contractor, temporary worker, contingent worker, vendor, or other worker who will perform core services for the customer (service professionals) must complete a background check. Office managers, clerical workers, customer support representatives (or others that don’t visit customers) don't need to complete background checks. This may include identity and criminal history checks, such as cross-checks against national sex offender, terrorist, and sanctions registries in the US.

So outstanding balance from a previous ads account wouldn't be reviewed during an LSA background check.

However, if you set up the LSA account with the same email address you used to manage the Google Ads previously you may need to pay that balance before the LSA ads go live so your best bet would be to sign up for LSAs with a different email address.

 

[JCL Marketing]

Great. Thanks for the detailed reply.