Joined
Mar 15, 2016
Messages
474
Reaction score
252
10 Amazon Review Features That Should Exist On Every Review Site


Amazon-Review-Features.jpg

They're America's most reputable brand.

Amazon tops a 2016 list of the world's most reputable companies. But, this isn't anything new. Way back in 2010 they were listed as the most trusted company in America by a different source.

Their secret?

Reviews.

Not just reviews, but the tools and features included with their reviews.

Values are the foundation to high-quality reviews

As a general rule, self assessments aren't always trustworthy. Ask customers why they don't trust a seller's assessment of their business and the response is often about deception.

"What if we're being lied to? Maybe sellers are saying whatever it takes to get my money."

These complaints are legitimate. Some sellers are willing to lie if it gets them what they want. This short-sighted thinking pathologizes the marketplace, creating fear and distrust. It makes selling so much harder than it needs to be. But, this isn't the real reason we need reviews.

Conflict of interest.

This is why we need reviews. Our position is, by definition, at odds with customers. They want a solution, we want their money. Our goals aren't aligned.

Amazon understands this.

If you look closely, you'll notice their review platform focuses on a few specific things.

1. Creating safety. They make it safe for customers to share their thoughts and feedback. Reviewers are able to make and respond to individual comments. Customers can report inappropriate behavior and more importantly, Amazon takes action on it. When customers feel heard they're far more likely to contribute.

2. Truth through community. Customers can agree or disagree with other reviewers. Customers are able to ask questions, disagree and debate with each other. Amazon has developed a trustworthy community around reviews.

3. Drawing out specificity.
Amazon consistently asks customers for their feedback. They do their best to draw out the specific details of a customer's experience. They sort their reviewers into categories so customers know who is reviewing their product. Professional reviewers, verified purchases and enthusiasts are all stated clearly. Amazon gives people the opportunity to ask very specific questions about products.


4. Transparency.Amazon shares important product details with customers. They approach the review process as objectively as they can, staying out of the customer discussion unless it's absolutely necessary. They don't attempt to steer, manipulate or control the flow of the conversation.

These values make it easy and far more likely that customers will share their feedback. Next, Amazon uses review features to build customer trust.

Read the rest of Andrew's post here. He goes on to list some really useful amazon review features that would benefit every other review site.

Amazon-Review-Features.jpg
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Good one, thanks Garrett! Andrew always uses the best examples and in this post makes some important points!
 
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Huge Fake Review Lawsuit - Amazon Smacks Down 1000 Fiverr Users Local Reviews 4
Monica Simpson Amazon/Alexa in the Digital Marketing Space? Marketing 0
D Amazon Hubs? Local Search 3
Jo Shaer Amazon Alexa UK Searches and Yext Local Search 5
Eric Rohrback Amazon is getting into the Local Search Game.... Local Search 7
I Amazon - А Story of А Digital Marketing Fail Local Search 1
S How is Amazon Home Services affecting Local Local Search 5
Linda Buquet BREAKING: Is Google Getting into the Home Services Market Like Amazon? Google My Business & Google Maps 6
A Re: Amazon Services Introducing Selling Services on Amazon Recycle Bin 1
O Amazon Services Introducing Selling Services on Amazon Local SEO Tools & Software 1
JoyHawkins Reviews Not Publishing Local Reviews 6
NevenaIvanova Removing off-topic reviews posted before the business started operation Local Reviews 8
Phil Rozek Google Maps reviews get "New" label for reviews less than 1 month old Local Reviews 5
JoyHawkins Get Custom Responses to Online Reviews Local Reviews 3
Barb Davids Review restriction for dentists in AU? Local Reviews 3
W Is it possible to remove reviews on GMB? Local Reviews 4
D Spam Fighting With Reviews Spam on Google 7
harmony How Does Google Choose Service Options in a Review? Local Reviews 6
abbiebeltran Google Reviews Now Have 'Service-Testimonial-Tags' at the Top Local Reviews 1
S Local Services Ads - Fake Reviews Local Reviews 1
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 4
E Review Spammer Help & Support for Google Local 2
C Fake google reviews on google my business Contact Us Messages 2
Greg Bernhardt Why some categories show review snippet and some don't? NAP, Categories, Dashboard Data 1
DangGood GMB showing 2 Review sections at Zero Google My Business & Google Maps 0
Oliver Keates BBC - "Man to pay £25,000 damages over negative TrustPilot review" Local Search 6
Steve Attarian Has anyone had luck removing a Review by a non customer that gave one star because she noticed that the staff didn't wear masks when she walked by? Google My Business & Google Maps 4
swmaher Competitor Buying Fake Reviews Local Reviews 1
LauraUK SAB's - can a client without a Gmail leave a SAB a review. Service Area Businesses 3
M Google rule for collecting reviews from a dedicated tablet inside a store ? Local Reviews 8
micromano Will changing a business name in GMB cause reviews to be lost? Moving or Name Changes 3
R Facebook reviews dropped to 0; Google filtering reviews temporarily? Local Reviews 2
A Diminishing Returns on Number of Reviews? Local Reviews 6
Eoghan_MFeed Great customer review we pulled in for a client Break Room: Chat and Off Topic 0
MatGee Multiple Practitioners at Medical Office, Is It Possible To Share Reviews? Google My Business & Google Maps 2
djbaxter Webinar The State of Online Reviews in 2021 - January 14th at 2pm EST Events 0
C Review attributes gone missing Local Reviews 1
abbiebeltran Disgruntled former employee leaves 9 1-star reviews and counting on GMB listing Local Reviews 5
Koray Tuğberk GÜBÜR Review Schema Mark up and Google My Business Reviews Local Search 4
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
rickvidallon Delay in Seeing New Reviews Postings Dec 2020 Local Reviews 2
nathangdavidson Anyone noticing reviews not being added to profiles? Local Reviews 5
Antonio 4500 plus reviews suspended for a 26-year-old hotel business. Local Reviews 17
Chris Ratchford Yelp won't remove a review from a rude reviewer Local Reviews 15
D Promote Reviews to Practice's Main GMB Profiles or Individual Doctors' GMB Profiles Local Reviews 1
jeff_taylor GMB Removes Reviews from Local Pack Local Search 0
H Multiple negative reviews and threats from one client Local Reviews 3
rayrober Missing Reviews Local Reviews 10
P Replying to All GMB Reviews: Rank Impact? Local Reviews 8
R New GMB reviews gone Google My Business & Google Maps 6

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom