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Cyrus at Moz has dished up some nice tidbits for increasing traffic and engagement on G+. I Especially like the cheat sheet for formatting blocks of text.
While not everyone has an audience active on Google+, the number of people who interact socially with any Google products on a monthly basis now reportedly exceeds 500 million.
What's different about Google+ is that beyond the direct social visits as seen above, Google offers marketers the opportunity to interact with visitors through many more touch points, including YouTube and directly in search results. This means that for visitors who engage with you through Google+, the potential traffic channels multiply.
For this method to work, it requires that your visitors actually engage.
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