2024 Diversity Update Reversal?

[daniowens]

Hi there, I was doing some research on locations that appear to have been hit by the 2024 Diversity Update. When looking in GSC since May, impressions for some of these locations have increased considerably to pre Diversity Update levels. I was wondering if anyone has seen hints at the 2024 Diversity Update being reversed? I'm not saying that's what happened because there are many variable involved, but curious what others are seeing. Thanks!

 

[JoyHawkins]

Intriguing. When are you potentially seeing it reversed?

 

[daniowens]

Intriguing. When are you potentially seeing it reversed?

One is around May 25 and the other May 20.

I've been comparing Location Page impressions to GBP impressions and anytime GBP impressions go up, LP impressions go down.

But this changed at the end of May. LP impressions are going up: one location to pre-DU levels and the other above pre-DU levels.