4 Websites for 6 Locations in 1 State....

[pdamico958]

A healthcare brand has 6 locations in Massachusetts and 4 different websites with 4 different sub-brand names. Should they consolidate to a single site and redirect the traffic for efficiency? Thoughts on SEO Implications of procuring a new domain to form a parent/umbrella brand site??? These are local outpatient programs that draw from a 25-mile radii. Any advice welcomed!!

 

[fisicx]

Should they consolidate to a single site and redirect the traffic for efficiency?

YES!!!!!

Lots of ways to rank each location/service within a single site. And because it's all in a single site it will be far easier to manage and rank for a wider range of keywords.