Adding a Link to Yelp Listing on the Website

[Matt Chauhan]

Should I include a link to my business's Yelp listing alongside the other social media links on my website? Are there any SEO or user experience benefits or drawbacks to doing this?

 

[ElizabethRule]

Depends on if your Yelp listing has good reviews or not. Personally, I would leave it off as I do not want to give users too many ways to leave the site - especially to a platform like Yelp.