Apple Maps Traffic in Google Analytics

[Tiggerito]

I'm not using UTM parameters, but do use a query param in my GMB links and I can see them to this day in GSC as separate pages.

Do your pages contain canonical tags?

Here's Google's announcement of the shift to reporting via canonicals. It indicates the reporting is based on Google's own choice of what is the canonical.

Consolidating your website traffic on canonical URLs

Official news on crawling and indexing sites for the Google index

webmasters.googleblog.com

GMB is its own thing in search results. The URLs it uses don't have to be in the index. Maybe their system does not do the canonicalisation for those entries as it may not have the data to work out the canonical.

 

[pony]

GMB is its own thing in search results. The URLs it uses don't have to be in the index. Maybe their system does not do the canonicalisation for those entries as it may not have the data to work out the canonical.

This seems to be the case actually, although I am not positive. The pages with and without the query param both canonicalize back to the page without the params yet I still see both in the pages tab of the performance report in GSC.

 

[Tiggerito]

This seems to be the case actually, although I am not positive. The pages with and without the query param both canonicalize back to the page without the params yet I still see both in the pages tab of the performance report in GSC.

Goog to know. In fact it's probably a good thing. This should mean that the only way that parameterised URL can show in GSC is when it is used as a link from a GMB listing.

 

[AndySimpson]

About 2 months. Perhaps 2.5.

Jay, out of interest, is this still working for you okay? Or what were your findings?

Thanks

 

[j_holtslander]

Confirming that the links are still untouched by Apple and still working.
But this sure proves that not a lot of website visits come from Apple Maps.

 

[j_holtslander]

Interesting aside: The highest clicks are from more remote/rural areas. Big city people are less likely to use Apple Maps I guess(?)

 

[AndySimpson]

Perfect, thanks Jay, appreciate the quick response...me thinks I might have to dig into this more!

 

[Eoghan_MFeed]

Confirming that the links are still untouched by Apple and still working.
But this sure proves that not a lot of website visits come from Apple Maps.

Not surprising given it's more dominant navigation utility vs. Google search/maps which search/discovery research AND navigation.

I am hopeful the day will soon come when Apple Maps releases its click for direction / call / view insights, I'm sure of it and make sure to ask every time we meet!