Are you marketing your reviews?

[DB_from_localpanda]

Do you post your Google Reviews on Google Business Profile / Instagram / Facebook or run ads based on them?

Marketing reviews can be a great way to stand out but I don't see many local businesses doing it. Thoughts?

 

[ElizabethRule]

I think running ads with more enticing content like offers and promotions would yield a better CTR and CVR - but having some reviews on the landing page a user clicks onto after clicking an ad or social post can be super impactful.

 

[Conor Treacy]

We have them running on Facebook on a regular basis. Works great from a branding perspective. Along with their normal facebook promotions, usually one or two per week are targeting on various reviews. Also used in some of the video shorts (15 second videos) where it has the review, an image flip and the service)

 

[DB_from_localpanda]

I think running ads with more enticing content like offers and promotions would yield a better CTR and CVR - but having some reviews on the landing page a user clicks onto after clicking an ad or social post can be super impactful.

Great point about having reviews in the landing page, definitely agree that they can be super impactful

 

[DB_from_localpanda]

We have them running on Facebook on a regular basis. Works great from a branding perspective. Along with their normal facebook promotions, usually one or two per week are targeting on various reviews. Also used in some of the video shorts (15 second videos) where it has the review, an image flip and the service)

Interesting Conor, is that on Facebook only or Facebook + Instagram? Do you/your clients post actively on Instagram?

 

[Conor Treacy]

Interesting Conor, is that on Facebook only or Facebook + Instagram? Do you/your clients post actively on Instagram?

One of our more active clients are posting constantly, both Facebook and Instagram. They usually have 3 posts per day on Facebook, which includes 1 (Facebook?) Reel.
We don't handle anything to do with Social Medai, so they have their own in-house person for that. It looks like the post gets shown on Facebook, but if I load their Instagram, I see the same pictures there too. I have no idea how any of that works