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I remember first hearing about beacons a year or 2 ago like it was going to be the next big marketing craze. This article points out some reasons why it's struggled to take off: https://martechtoday.com/beacons-dead-says-ceo-retail-analytics-firm-192799
What do you guys think? Do any of your clients use beacons?
What do you guys think? Do any of your clients use beacons?