Vijay Marathe

Jul 26, 2012
Reaction score
Google's guidelines are quite clear for adding names of businesses that have a single public facing practitioner:

Practice name: Practitioner

I am curios to know what name formats are all of us here adding to other IYPs?

In my experience, Yelp does not allow the "Practice name: Practitioner" format. It allows you to add a listing with only the dentist name or with the practice name.

Health directories do not permit practice names: Health Grades (dentist listing linked to the practice listing), (same as HealthGrades), (only dentists names)

I prefer adding only practice names to other local directories.

What are your thoughts?

Colan Nielsen

LocalU Faculty
Jul 19, 2012
Reaction score
Hi Vijay,

I would use the Practice:practitioner format where possible and otherwise I would generally use the practice name where possible.

However, I wouldn't worry about it too much. Since the Google Local listing has both the practice and the practitioner name it should be able to match up with both types of formats on other IYP sites.

Other things could factor in such as whether or not they plan to add more practitioners in the near future.

Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Colan took the words right out of my mouth.

The bene of the combo name is that citations and/or reviews for either name should count.

But like Colan I'd really question them to be sure they aren't planning to add other Drs. in the future because you know all the problems involved with name changes.

Vijay Marathe

Jul 26, 2012
Reaction score
Thanks Colan, Linda.

So wouldn't that be viewed as inconsistency in the name by Google and have little impact on the local ranking?

Practice name in Yelp
Practice name in
Practice name: practitioner on InfoUSA

Sorry to sound naive but i really need help to make a decision on this one.
Similar threads
Thread starter Title Forum Replies Date
BekahBerry Multiple service providers with separate books of business, sharing one office, under one company name - What is the best approach to avoid filtering? Ask a LocalU Expert [PRIVATE] (LocalU) 8
Nick 11 Best Name To Use In GMB Google My Business & Google Maps 3
JaredCaraway Another business is using my client's name - best course of action? Google My Business & Google Maps 3
K Not The Best Practice for a GMB / Citations Name Change...and I need opinions. Moving or Name Changes 3
B Best practice for flagging keyword-stuffed business names Recycle Bin 0
WAHamilton What's the best way to escalate issues with geo keywords in business names? Google My Business & Google Maps 5
Durandl What is the best domain name when it comes to local Local Search 1
C Best practice for flagging keyword-stuffed business names Spam on Google 3
C Name Change - Best Practices? Moving or Name Changes 9
C Name Change - Best Practices? Moving or Name Changes 9
B best url names for seo purposes Local Search 10
D Best Way to propagate citations. Purchased an SMB: new name, same phone # & Address Citations 3
shondarogers Best Practice on Company Name in Directories/Citations Help & Support for Google Local 9
rich_marlatt What is the GMB best practice for moving offices? All Things Google My Business [PRIVATE] (LocalU) 2
djbaxter Webinar GMB Best Practices for Multi-Location Sites: Live Webinar April 14, 2021 Events 0
FriarTuck00 Best Practice for a Business that is Still Operational but Everyone Works Remotely? Google My Business & Google Maps 1
david.victor GMB Q&A vs your website's FAQ - Best Practices? Google My Business & Google Maps 5
A Guest Post Outreach - What is the best method? Local Search 5
AdvoAd How to best handle 10+ locations on website Websites, Software, and Security 4
david.victor Best SEO/GMB Reporting Tools for Outreach? Consultant's Corner 4
S Best Tips for Organic Traffic Organic SEO 3
abbiebeltran Amway or Avon - Best Practice Google My Business Service Area Businesses 3
G Best Practice for GMB Service Areas? Service Area Businesses 2
A Best Method to Check sites All Scenarios? Websites, Software, and Security 1
Ben Walsh Best keywords to use for geogrid ranking maps Ask a LocalU Expert [PRIVATE] (LocalU) 2
RattlingTram Best Practices for areaServed Schema Markup? Help & Support for Google Local 5
Michael S. Doran Multiple Locations Best Practices Local Search 3
Ben Walsh Best way to contact the GMB team for duplicates, etc., at the moment? All Things Google My Business [PRIVATE] (LocalU) 4
P Creating Content Silo to improve Category Page (Best Practice Query) Local Content 1
djbaxter Best review ever? Break Room: Chat and Off Topic 0
Steve Wiideman Does anyone have a Google My Business claiming best practice guide? Google My Business & Google Maps 3
raellovepie 1 Address - 9 Confirmed Listings | Best way to report? Spam on Google 5
P Claiming 100 locations on Google Maps - what's the best approach? Multi-Location Issues 4
F Best Way to Remove a Practitioner Listing Google Duplicates & Merges 3
Tyler Hammer The Best Aggregator? Citations 3
Ben Walsh Call Tracking best practices Ask a LocalU Expert [PRIVATE] (LocalU) 3
Ben Walsh Latest Best Practices For Dynamic Tracking with CallRail? Ask a LocalU Expert [PRIVATE] (LocalU) 1
mattrigg Best Practice - Content Assets and Linking Local Content 3
Tony Wang Duplicate Review - Best Reason to Flag? Local Reviews 1
P Best Navigation for eCommerce and link sculpting Query Google Algorithm Discussions 3
J What is the best reporting tool for Local SEO Local SEO Tools & Software 10
Conor Treacy Best Method of Reporting Virtual Offices in Maps Service Area Businesses 4
Nathan_NZ How to best set-up a Service Area Business Service Area Businesses 2
M SAB Moving - Best Practices for 2020 Recycle Bin 0
Mmclean07 What’s the best tool for managing a client listings? Local SEO Tools & Software 7
Caroline S Best Practices For Submitting Spam Edits On Google Maps? Spam on Google 2
A SAB Moving - Best Practices for 2020 Moving or Name Changes 2
Tim Colling Category spam - Best way to get them changed? NAP, Categories, Dashboard Data 6
MonicaH SAB moving from primary target location to non-target location - best way to handle GMB? Moving or Name Changes 4
B Flagging Bad Reviews By Same Person - Best Practice? Local Reviews 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom