Does anyone know how to add social media - Facebook, Instagram etc to a Google Business Profile? Got a client that would like things to be linked but I don't know how to get Google to make the connection. Any guidance would be much appreciated!
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You can't link it or point it to Google yourself. When Google detects and binds the social profiles associated with the GMP listing.
The best option is to make the same consistent name and the same NAP data.