Linda,
I've seen you mention a few times here that you don't really deal with citation-building, yet there is a whole section on this forum dedicated to just that.
Is there a reason you don't deal with citation-building?
Not important?
You outsource it to a third party or service?
You have your clients build there own citations following your advice?
None of the above, and you care to share?
Curious minds would like to know!
Thanks,
~ Vince
Great question Vince. Most of my regulars and especially consultants who have taken my training know all about it and I explain more in detail in training because there are lots of reasons and can't type it all out but in a nutshell...
1) I don't personally work on clients any more. Only do training and citations is not my specialty - more so the Google+ Local page, guidelines, best practices and online SEO are my focus.
2) We have a forum on citations because it's really important and I share any resources I find on citations and we have lots of pros including Colan, Darren and Phil, Nyag and others that support that section.
3) But even back when I was still working on clients (Dentists) I stopped doing citations when the algo changed to blended for a couple reasons.
A) Most of my clients were mature practices that already had thousands of citations. They just weren't getting credit for them so I focused on fixing that part.
B) I could boost rank from #16 to #1 - 3 on average by fixing their Places problems and doing my special on-site SEO techniques because getting to top of the pack depends on organic strength, not number of citations.
C) I worked alone and was time strapped so I only did the things that would move the needle the most. If someone has 2000 citations but a crappy site. Building more citations is not the answer and won't make much difference.
BUT that's not saying at all that citations are not important. THEY ARE! If I needed to build them for a client I would have just outsourced it, but I usually didn't need to because of everything above.
That's just quick overview but did that help?