We still do it as a best practice but I agree with Jason that it probably doesn't make any difference these days. I am actually running a test to see if it has an impact and I will report back on this thread with what I find.
Hi @Colan Nielsen, I just wanted to check if there were any updates based on your test. I would be interested to see if having call tracking as your primary in your GMB has any benefits. Also, is this still a best practice that one should follow?
I haven't completed the test but I am fairly confident that not adding the businesses local number as an additional number in GBP would not be harmful. Ie. just having the tracking number would be fine.
New advertising option:
A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters.