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I'm asking about this because we currently use Call Tracking Metrics for all of our clients. It is indeed very powerful and somewhat complex. It also seems to me to be very expensive, and I speculate that there may be a more affordable and sufficiently featured solution, perhaps Twilio?
I prefer CallRail over Call Tracking Metrics. It’s way easier to setup multiple tracking numbers. Also, the way the CTM event data is sent into Google Analytics seems wonky to me. The way CallRail sends event data into Google Analytics is easy to view and seems designed to work with Google’s product better. I may be missing something but have had several calls with CTM and each time the call ended with me feeling dumb founded. Not sure if anyone else has had the same issues.