djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,498
Reaction score
1,633
I'm posting this in Organic SEO but I think it's a lesson that applies equally to Local Search. The ultimate point is one that has been made many times over the years but deserves repeated reminders. Humans tend to be correlational thinkers - we all do it - it's the foundation of superstitious learning. And this is another example of why we need to be vigilant about not falling into the trap of inferring causation from correlation.

Can Google Authorship Really Cause a Huge Traffic Drop? [Case Study]
by Chuck Price, Search Engine Watch
August 4, 2013

Alex Yumashev created quite a stir with his claim that Google authorship decreased his traffic by 90 percent. He certainly got my attention, as I had recently spoken at a conference as a proponent of authorship and had also written Google+: A Quick Start Guide to help people get started with authorship. If authorship turns out to be a double-edged sword, that could be a real problem. After reading Yumashev's "analysis" and takeaways, it looked to me like he got one of his takeaways right: "Google Webmaster tools is a must". The remaining conclusions were dubious and challenged by many, including Matt Cutts, who wrote in a Hacker News thread:

"Authorship had nothing to do with this site's drop. The site has been affected by our Penguin webspam algorithm and that accounts for the drop."


Alrighty then, case closed. Just another example of correlation being confused with causation.

Still – even if that is the case, the question remains: are their cases where authorship does more harm than good?


Read more...
 
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet For Local SEO Correlation is as Important as Causation (Or sometimes even more so) Google My Business & Google Maps 2
Nathan_NZ Local Pack and Google Maps Correlation Google My Business & Google Maps 1
sergiuliano Local Carousel TOP Factors - Correlation Analysis Local Search 6
3 Google Business Photos May Correlate With Higher Local Search Ranking Google Business View 5
360 Spin Google Business Photos May Correlate With Higher Local Search Ranking Google My Business & Google Maps 5
Dave Cosper Correlation Study of Factors affecting Google+ Local Rank Local Search 11
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
JoyHawkins Search Console vs Google My Business (GMB) Insights: A Large Case Study Google My Business & Google Maps 4
djbaxter Accidental Site De-Index from Google and Long Road to Recovery: Moz Case Study Organic SEO 0
Tim Colling How to tell which GMB listing a case number refers to? Google My Business & Google Maps 5
georgebizpro Google June Broad Core Update Case Study: Keyword-rich domains back on the rise? Google Algorithm Discussions 2
S Multi Fake GMB listings. What evidence is best to send to support my case(s) in redressal form? Google My Business & Google Maps 4
Tim Colling "Correcting" categories - interesting corner case NAP, Categories, Dashboard Data 7
Tim Colling Mapspam Case - Google Product Expert assist request Google My Business & Google Maps 7
Linda Buquet GMB Keyword Stuffing Penalties: Case Study by Sterling Sky Local Search 14
D Case: 2 websites for the same keyword set. Cross-site cannibalization / affiliation? Local Search 1
Garrett Sussman Grade.us Case Study for Grene Vision Group Local Reviews 2
K Spam Re: 5 local SEO case studies, with take-aways Recycle Bin 0
bhartzer Google's Business.Site - Case Study Google My Business & Google Maps 3
B Hacked website for a long time . Difficult Case Local Search 9
JoshuaMackens Cases of Homepage Missing From Google? Organic SEO 0
JoyHawkins Do Your Listings Vanish When you Cancel with Moz Local? [Case Study] Citations 1
Garrett Sussman How to Create an ORMM Case Study for Your Agency Local Reviews 1
Colan Nielsen Why you cannot ignore practitioner listings on Google My Business (case study) Google My Business & Google Maps 3
A GEO DOMAINS QUESTION: Trade + City Domain SERP Result Case Studies ??? Local Search 2
JoshuaMackens Case of a Toll Free Number Ranking Local Search 8
James Watt 5 local SEO case studies, with take-aways Local Search 0
Colan Nielsen Why the $%!# Does Google Keep Updating My Business Hours? (A Case Study) Google My Business & Google Maps 5
Linda Buquet The Power of Local Search: More Conversions with Less Traffic - Mini Case Study Local Search 2
Linda Buquet Updating Citations: Guide and Case Study - Only 21% Went Through Citations 2
kaynolliee A case study on why Domino's Pizza is dominating Local Search Recycle Bin 2
Linda Buquet Pigeon Factors - 5,000 Page Case Study and a Big Takeaway Google My Business & Google Maps 11
Optimize Prime A Case Study on Local Search Keywords & Traffic Local Search 9
Mark Warner Making The Case to Thank Spammers Organic SEO 1
JoshuaMackens Interesting Case Study - See If You Can Figure It Out Help & Support for Google Local 8
djbaxter The Yelp Reviews case - how is this a threat to freedom of speech? Break Room: Chat and Off Topic 11
Optimize Prime Case Study: Images for businesses on the carousel local results. With Images! Local Search 5

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom