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Hey I’m looking for some advice.

My client is a hair and beauty salon based in a physical salon location.

She has decided to shut the salon location and go mobile instead (Service area business). She also needs to change the trading name. It’s still the same underlying business entity. But she will no longer have the salon or offer beauty treatments. She will only offer hairdressing.

We obviously want to keep the GBP and reviews attached, but not 100% sure about the method to change the name and remove the physical location properly to make sure current rankings aren’t affected. She will be using her home address now (SAB) and we will hide this.

I’m going to be changing the domain names for the website too to reflect the new trading name.

Any ideas on the best way to do this?
 

keyserholiday

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One of four things happens when you edit any of the following fields:
Name
Primary Category
Address
Website
Phone number

1. The edits will immediately get published
2. The edits will go into pending review
3. The profile will need to be reverified again
4. The business profile will get suspended.


Make sure that you update one official document, Secretary of State (SOS), DBA, hair cutting license, city license as you may need them when you make any of those changes. When you move from a physical location to a new address and SAB, the rankings will change. Rankings are based on where the business is located.
 
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One of four things happens when you edit any of the following fields:
Name
Primary Category
Address
Website
Phone number

1. The edits will immediately get published
2. The edits will go into pending review
3. The profile will need to be reverified again
4. The business profile will get suspended.


Make sure that you update one official document, Secretary of State (SOS), DBA, hair cutting license, city license as you may need them when you make any of those changes. When you move from a physical location to a new address and SAB, the rankings will change. Rankings are based on where the business is located.

Thanks for your reply, I really appreciate it. Do you have any recommended order in which I change the address/name/website url etc. do you recommend a waiting period in between each of these changes.
 

jlw

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I think doing it one step at a time is probably a good idea to try and avoid a suspension. Taking lots of screenshots of what she has at the moment in case she does get one. Letting her know there is a good chance her account will get suspended and that she may have to start again so that she is forewarned (I'm sure you probably have already done this). Does she have many reviews that mention her by name or many photos that she features in? Can you keep a link to the former trading name on her website?
 

MLane

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Hi Craig,
I'd suggest your former domain redirect to the new one.
Make sure the new site mentions the former name, address, that the business is going mobile, etc.
Once those are live, suggest edits to the existing profile as a user. And, as others here have mentioned, I'd roll out the updates. For instance, once the redirect is in place, suggest an edit to the website. Once the website update is approved and published, update the name, again by user suggestion.
As Google approves the edits, you should see the changes reflected in the profile manager, probably as Google updates. From that point you can change the address on the profile to a service area. You will probably have to reverify, but you will have maintained the reviews and ranking that the profile already has.
 

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