Eric Rohrback
Member
- Joined
- Oct 3, 2012
- Messages
- 1,027
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Fair point, you would need to go up to the next tier to take care of sites like Yahoo. There were a few major things that i liked about Yext opposed to another service like Moz (and I've used them both for multiple industries):
My point still stands. The benefit is that you're not spending time on low profit tasks like updating citations in mass, you're spending time on the big dollar tasks for your clients or your company. We all know data consistency is important, because it not only helps with search engines it helps drive sales for the business (having the correct phone number or address helps people contact you). The consistent info creates trust that the business is actually where it says it is, and keeps potential customers from checking out a competitor if they're unsure. I've passed on giving my money to businesses because I couldn't tell whether they were actually at the right location or if they moved - it's really frustrating to drive across town only to find the business isn't there anymore or have a phone number listed that doesn't lead to the right business.
So here's my final point on this:
If you want to spend time on small value activities like spending hours working through fixing Yahoo (or any other lower tier citation for that matter), that's your choice to do. I would much rather pay ~$38/mo to make that change in 2 mins, which in turn I could immediately show a client I got that fixed for them. If you're charging $50/hour for a service and take 2 hours to fix the Yahoo problem (that's a pretty low hour estimate given Yahoo's support), how will you charge that client? Not to mention that 2 hours could be spaced over the course of weeks trying to work with Yahoo support... I'd prefer just getting it fixed, showing the client their issue is solved, and get them to focus on their business instead of questioning what I've been doing for them.
At the end of the day it's a business choice how to solve the problem. There's a hundred different routes to go, and you know your client. If you think they can wait months to see it updated, then do it manually. I'd just prefer doing a full audit or fixing conversion problems on the website than screwing around with a non-responsive Yahoo support team to update the NAP or get rid of a duplicate. That's my option.
- Automatic (or near automatic) updates for any business info
- Enhanced features for partner sites = More detailed & complete listings
- Review monitoring (really awesome if you use their API to integrate) with email updates
- Data control on major sites
- Duplicate suppression (extra, but worth it in some messy situations)
My point still stands. The benefit is that you're not spending time on low profit tasks like updating citations in mass, you're spending time on the big dollar tasks for your clients or your company. We all know data consistency is important, because it not only helps with search engines it helps drive sales for the business (having the correct phone number or address helps people contact you). The consistent info creates trust that the business is actually where it says it is, and keeps potential customers from checking out a competitor if they're unsure. I've passed on giving my money to businesses because I couldn't tell whether they were actually at the right location or if they moved - it's really frustrating to drive across town only to find the business isn't there anymore or have a phone number listed that doesn't lead to the right business.
So here's my final point on this:
If you want to spend time on small value activities like spending hours working through fixing Yahoo (or any other lower tier citation for that matter), that's your choice to do. I would much rather pay ~$38/mo to make that change in 2 mins, which in turn I could immediately show a client I got that fixed for them. If you're charging $50/hour for a service and take 2 hours to fix the Yahoo problem (that's a pretty low hour estimate given Yahoo's support), how will you charge that client? Not to mention that 2 hours could be spaced over the course of weeks trying to work with Yahoo support... I'd prefer just getting it fixed, showing the client their issue is solved, and get them to focus on their business instead of questioning what I've been doing for them.
At the end of the day it's a business choice how to solve the problem. There's a hundred different routes to go, and you know your client. If you think they can wait months to see it updated, then do it manually. I'd just prefer doing a full audit or fixing conversion problems on the website than screwing around with a non-responsive Yahoo support team to update the NAP or get rid of a duplicate. That's my option.
