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Have you been wondering where the clicks from the local finder are going once a user gets there? Are they clicking on your business because you're number one or because you have the most reviews? Check out this new post I wrote titled "The Local Finder: Where Are Searchers Clicking?" and review the data I published from 3 different click test studies in one place.

As a search marketer I’m biased and trained to not click on the paid ads. As a matter of habit I skip right over them as I explained in my search behavior journey on my most recent post on Moz.
My hypothesis was that paid ads, position and star ratings will have the most impact on when a user clicks. I believe that many users will bypass the ads and even the number 1-2 ranking positions if other business listings above the fold contained more stars than the top listings.

You can check out the full article here.

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Linda Buquet

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Cool! Thanks for sharing Casey. Can't wait to read!
 
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Well if the reviews aren't there I'm not sure it's going to have much of an impact :) I would really look at the results in the geographic area and judge on a case by case basis.
 

Linda Buquet

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Wow Casey! As always, very thorough and enlightening!
 
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