- Feb 24, 2014
- Reaction score
Have you been wondering where the clicks from the local finder are going once a user gets there? Are they clicking on your business because you're number one or because you have the most reviews? Check out this new post I wrote titled "The Local Finder: Where Are Searchers Clicking?" and review the data I published from 3 different click test studies in one place.
As a search marketer I’m biased and trained to not click on the paid ads. As a matter of habit I skip right over them as I explained in my search behavior journey on my most recent post on Moz.
My hypothesis was that paid ads, position and star ratings will have the most impact on when a user clicks. I believe that many users will bypass the ads and even the number 1-2 ranking positions if other business listings above the fold contained more stars than the top listings.
You can check out the full article here.