- Jun 28, 2012
- Reaction score
UPDATE: In a change to the timeline laid out below, Google announced on April 19th that this update will start rolling from mid-June 2021 and is unlikely to be completely rolled out before the end of August 2021. Google is currently putting together the final changes for a search algorithm...
Google is currently putting together the final changes for a search algorithm update that they’ve announced will land in May 2021.
The update is being called the Page Experience update because of its focus on usability rather than things like keywords or search relevance. Google has already provided some information on the update, which aims to measure and potentially rank the experience that a user encounters when visiting a page.
The fact that Google have given so much warning about the update says all you need to know about how seriously to take it. We know it’ll impact organic search results but as of yet, there’s no word on whether there will be any specific impact on Google My Business rankings.
At the very highest level, the update will for the first time implement the Core Web Vitals that Google defined in 2020 into the search algorithm. The aim of those metrics is that users should have a web experience that is straightforward, reliable, safe, and works great on any device.
The Page Experience update is ultimately the leveling up of those metrics from a ‘request’ to a ‘demand’, in that, theoretically at least, your local business site will perform worse in search if a comparable competitor is performing better in Core Web Vitals.