Joined
Dec 25, 2012
Messages
88
Reaction score
4
Is it a good or a bad idea to add service categories to you places page that aren't auto populated when you type in a word? I don't remember being able to do this before, but it seems to be an option now. I don't mean anything spammy just something like "plumber" when it auto populates "plumbing service" I would always use the top three auto populated categories for my business, but it seems I can add two more.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
It's fine to use all 5 including custom cats. Just be sure they comply with the "is not does" rule. Read the guidelines and it will explain what that means.
 
Joined
Dec 25, 2012
Messages
88
Reaction score
4
It's fine to use all 5 including custom cats. Just be sure they comply with the "is not does" rule. Read the guidelines and it will explain what that means.
Appreciate the response! I ended up learning a couple of other little tweaks I needed to make based on the quality guidelines. I had read them before but had never read them while actively looking for something.

My originally custom categories would not have been alright, but I added in a couple of different things.
 

Flash

1
Joined
Jul 20, 2012
Messages
177
Reaction score
46
For anyone reading this in the future, not spammy and not repetitious is also important not only for how the algorithms rank you, but also because Maps editors, both employees and volunteers, will end up editing/removing any such categories.
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,785
Solutions
4
Reaction score
1,919
Great point Flash!

When optimizing a business for Google Places, one has to not only think how Google will interpret the information, but also how Google employees and maps editors will view it.

It's like trying to please two similar (both want end results to be relevant) but different (robot vs human) authorities. A fun game indeed :D
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Don't forget plumbing company and plumbing contractor. ;)

Yep some folks get carried away. :eek:

One of the things I teach early on in my course is that you have to learn to think like Google. Learn what she likes so you can give her more of that AND what she hates and what trips her spam filters so you can avoid those things. :)
 
Joined
Dec 25, 2012
Messages
88
Reaction score
4
Interesting stuff! I bet some of this lesson could be applied to on site optimization and also link building.

does it provide a benefit in ranking to hit your main service with a couple of custom categories involving derivatives of the term? I have been kind of spread out picking up long tail keywords (which is helping, but would way rather rank in my primary SERPS)
 
Joined
Jul 23, 2012
Messages
496
Reaction score
144
Hi WineCountryCarpetCleaning,

If you're in the carpet cleaning business, there is a pre-set category which would be your obvious pick for your first category. That category would be:

Carpet Cleaning Service

...according to Mike Blumenthal's category tool.

Unless I'm missing a category, the rest of yours will, by nature, have to be custom categories that say what you are...not what you do.

I would try to reverse engineer the scenario and see if there are other searches apart from 'carpet cleaning service' that are bringing up blended/local results and are not too nearly duplicating of your main category. Perhaps Steam Cleaning Service or something along those lines. There are a lot of ways in which you can figure out desirable custom categories. This is just one of them.
 
Joined
Dec 25, 2012
Messages
88
Reaction score
4
I have found a couple of custom categories that are producing fairly well already, the traffic is low, but so is the competition. So far I am only using "carpet cleaning service" the rest are custom cat that relate to other services the business provides. Linda's post got me thinking about adding carpet cleaning company" as we'll as "carpet cleaning service" I have a couple of custom categories that get no traffic whatsoever, so I have one or two to spare if it gave any bump to my rankings for "carpet cleaning" which is my main money term.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
So far I am only using "carpet cleaning service"… Linda's post got me thinking about adding carpet cleaning company" as we'll as "carpet cleaning service"

No I was joking and being snarky. Actually our point above is it's spammy to keep repeating the same keywords in categories. I would def not use both.
 
Joined
Dec 25, 2012
Messages
88
Reaction score
4
Lol, that is so funny! Read it on my way out of the house this morning and almost changed my categories before I left. Apparently sarcasm is lost on me. You guys are awesome, thanks for clueing me in :)
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
No worries, my dry humor does not always translate well in writing.

I just added a wink smiley to that comment. ;)
 
Similar threads
Thread starter Title Forum Replies Date
djbaxter Google Allows a Custom List of Services to GMB Listings Service Area Businesses 14
rickvidallon Adding Custom Services to GMB Service Area Businesses 9
Monica Simpson FB message for Customer service Citations 5
S Get Speed service at 1^866^877^0191 Sony Customer Service Number Recycle Bin 0
Garrett Sussman [New Post] Revenge and Reward: Is Your Customer Service Team Likeable? Local Reviews 0
Priya Chandra How to win a customer service award - without having customers Local Search 3
Garrett Sussman Marketers: How to Help Your Clients With Customer Service. Seriously. Local Reviews 12
Garrett Sussman 9 Customer Service Hacks to Win Rave Reviews Local Reviews 4
S Custom Google Plus Local Themes Terms Of Service Question Local Search 5
JoyHawkins Get Custom Responses to Online Reviews Local Reviews 3
Colan Nielsen NEW Claim your listing on BrightLocal's Agency Directory: Get in front of relevant customers and win leads LSF News and Announcements 3
djbaxter How To Use the new noindex and force redirect custom addon for threads Admin Stuff 0
djbaxter Testing new noindex and force redirect custom addon by TickTackk Admin Stuff 0
Steve Attarian Has anyone had luck removing a Review by a non customer that gave one star because she noticed that the staff didn't wear masks when she walked by? Google My Business & Google Maps 4
annatindal GMB Customer Uploaded Photos Question All Things Google My Business [PRIVATE] (LocalU) 2
Eoghan_MFeed Great customer review we pulled in for a client Break Room: Chat and Off Topic 0
J Unable to change the custom URL link on YouTube for a rebranded business Local Content 2
LocalSEODat Need help with a suspended GMB - Client had home address as place of biz, then suspended. Fixed to meet customers and got reply with no reason Service Area Businesses 6
S 1-star review (not by customer) Can this be removed? Local Reviews 9
T Will GMB consider a review placed by a customer who was taken to court for a Judgement recovered by the business as Spam or Fake Comment? Local Reviews 1
K Customer wants to add a tracking number across all of his Citations NAP, Categories, Dashboard Data 3
L Big Drop in the number of new reviews made by customers Local Reviews 1
Claire Carlile No 'message you' data showing in Customer actions Google My Business & Google Maps 3
Koray Tuğberk GÜBÜR Custom Map Creation and Their Effects on Ranking Google Local 101 3
djbaxter Bank employee gives customer's business negative Google Review after frustrating phone call Local Reviews 1
M Customer Journey Tools Local SEO Tools & Software 1
L Google now allows Site Owners to Customize the Search Results Snippets, but what can be customized? Google News: Important Changes & Features 1
rickvidallon Replying to Customer Reviews on GMB Google My Business & Google Maps 27
djbaxter Custom BBCode to force nofollow links Local Search Experts Forum 0
Chris Ratchford Anyone familiar w/ Advanced Custom Fields (for WordPress)? Consultant's Corner 6
Ellen Organization Has GMB Listing but Serves No Customers Google My Business & Google Maps 4
JoshuaMackens Customer Heat Map Consultant's Corner 7
cleverlyengaged Multiple reviews from customers are not displaying on client's GMB profile. Nothing for 9 months. Local Reviews 6
Cordell Crowley New? Google Auto-Generating "Suggested Post" w/ Customer Review Google My Business & Google Maps 2
J Customer requesting help with SEO optimization for "Customer Name" Keyword Ranking Google Local 101 9
R Free Webinar: How to Use Nextdoor to Reach Your Local Customers Events 0
Oliver Keates Should I be encouraging customers to leave a review on GMB Local Search 10
Garrett Sussman Turning Customers into Storytellers with Jay Baer Local Reviews 0
KevinJr LIKE your customers review? Local Reviews 4
JoyHawkins Do Custom Google Maps Help Ranking? Local Search 13
W Checking The Box "I Also Serve Customers At This Business Address" Service Area Businesses 15
John Vuong What is the lifetime value of a customer in Local SEO? Local Search 4
AllSearch52 Calculating the value of 3 pack rankings for customers with no website Local Search 1
H Software to manage customer requests/Orders? Consultant's Corner 0
Garrett Sussman How To Get Your Unhappy Customers To Change a Bad Review Local Reviews 2
Garrett Sussman Senior Citizen Reviews: Getting Amazing Reviews From Low-Tech Customers Local Reviews 2
Garrett Sussman How to Encourage Customers to Use Keywords in their Online Reviews Local Reviews 2
Garrett Sussman Online Review Challenges for the Small Business: Low Customer Volume Local Reviews 2
Digitaldar Can Customers Change Their Google Review of a Business? Local Search 1
C Abusive customer review Local Reviews 7

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom