Custom subcategories in Facebook

[Rich Owings]

In Facebook you can choose up to three subcategories for your business page, but you can actually create a custom subcategory rather than just use the ones that pop up when you start typing. Does anyone have insights as to whether this may help you or hurt you in Facebook search?

 

[heckler]

Facebook does a lot of object search, so I'm not so sure that the custom sub-category will help or hurt you within Facebook search.

(But it may give the Google some tasty information to add to your Knowledge Graph.)

 

[Rich Owings]

Thanks for the feedback. I appreciate it.