Joined
Jul 18, 2017
Messages
13
Reaction score
8
If you notice, I provided a screencap in a later reply... somewhere in the settings there's an option to disconnect ("Google My Business Sync" I think it's called?)
 
Joined
Oct 27, 2017
Messages
19
Reaction score
6
LSF friends,

Hoping you can help settle a debate that's been happening within the analytics team at my office about trackable phone numbers.

TLDR? -->
Implement call tracking on GMB despite obvious NAP/Citation conflicts: Yay or Nay?

add-a-second-phone-number-to-GMB-theory.png

While everyone agrees we would love to invest our 400+ clients into Twilio numbers or something similar, I am incredibly nervous it will mess with their ranking signals for both citations and overall SEO. Other folks say to get over it and implement since we'll never have a truly accurate count of ROI without it.

By placing a tracked phone number on their GMB listing only, won't that screw everything else up big-time and lead to an overall decrease in ranking? What have you done to implement tracking but avoid the NAP conflict?

I've read theory on adding the "actual" phone number as a second phone number to GMB, which will allow for NAP to remain in-tact. I've read others saying the 2nd number is not going to help to "save" any ranking signals at all. Has anyone tried this with proven and repeat success? I am doubtful moving the main number to second position and replacing top number with tracked phone is going to work.

I know AdWords offers ways around this, but our concern is mainly for GMB-related optimization, and we want a permanent solution that does not involve updating the citations on every single website and directory we come across. While a platform like MOZ Local would make this easier, there's simply no way it can grab literally every listing out there. Plus it defeats the purpose of call tracking in the first place.

Success/Horror stories? Ideas?

Postscript: We've read just about every article out there on this and we've never had a definitive answer provided in favor of call tracking. But if that's true, what's a marketer to do?

Thanks! :)
Epic Web


P.S.S. We would do this for most clients and absorb all costs because it's not the client who cares about call tracking, it's us, the agency. By tracking all GMB calls, we can truly prove an accurate ROI on our GMB efforts.

If you haven't bought Joy's Expert Guide to Local SEO I'd highly recommend it. In this guide, she mentions using the primary phone number as the secondary number on GMB and using the tracking number as the primary. I use this strategy with my clients and they have not lost rank in any way and we have the insight and recorded calls to make data-driven decisions. I've done this for 10+ businesses in multiple geographies.
 

FriarTuck00

Member
Joined
Nov 13, 2014
Messages
67
Reaction score
8
Is there any way to keep Google from changing the numbers back? It seems like we have to go in and do this once a month with our clients.
 
Joined
Oct 27, 2017
Messages
19
Reaction score
6
Is there any way to keep Google from changing the numbers back? It seems like we have to go in and do this once a month with our clients.

Nope. That is just how it is. It's not ideal and I hope GMB comes out with a workaround. My agency has to do this too.
 

Dan Foland

SEO Director at Postali
Local Search Expert
Joined
Sep 25, 2018
Messages
110
Reaction score
137
Nope. That is just how it is. It's not ideal and I hope GMB comes out with a workaround. My agency has to do this too.

Someone once told me "Google trusts everyone and no one at the same time." I think it describes GMB perfectly. GMB updates our tracking numbers regularly like all of you, no matter how often we correct it.
 
Joined
Jul 19, 2012
Messages
32
Reaction score
18
Is there any way to keep Google from changing the numbers back? It seems like we have to go in and do this once a month with our clients.
Is there a possibility that you are using Moz Local and you have enabled 'overwrite listing details' through the API for clients that were already listed in your Moz Local account? We saw this happening with our GMB tracking URLs, so possibly the same with phone numbers.
 

Vijay Marathe

Member
Joined
Jul 26, 2012
Messages
49
Reaction score
13
Has anybody noticed a drop in direct calls reported on GMB insights after adding the call tracking number as primary number? Could the unfamiliarity of the new number cause a drop?

Thanks!
 
Similar threads
Thread starter Title Forum Replies Date
djbaxter SEO people continue to debate about E-A-T but Google has been clear and consistent Organic SEO 0
W Debate about hiding addresses for SABs Local Search 16
djbaxter Google: Subdomain vs. subdirectory debate redux Organic SEO 3
D A client has 3 verified GMB's across 2 states,with service pages for each location. Should service pages have only their respective locations address? NAP, Categories, Dashboard Data 1
rich_marlatt What is the GMB best practice for moving offices? All Things Google My Business [PRIVATE] (LocalU) 2
djbaxter Webinar GMB Best Practices for Multi-Location Sites: Live Webinar April 14, 2021 Events 0
WilliamA Free Chrome browser extension for GMB Categories. NAP, Categories, Dashboard Data 7
J Getting Rid of Incorrect Highlights in GMB mobile listing ( highlights you can't update on back end ) Google My Business & Google Maps 1
RobertCarnitas Google Posts Live on GMB, But Not Showing in GMB Dashboard Google My Business & Google Maps 1
abbiebeltran GMB Verification Postcard Update - What Does 2021 Postcard Look Like? Google My Business & Google Maps 1
NexstarNickR Google Star Rating: LSA vs. GMB All Things Google My Business [PRIVATE] (LocalU) 2
N What category should be selected for such business in GMB? Google My Business & Google Maps 6
T GMB Getting suspended after verification. Help & Support for Google Local 4
greenworld_ Adding a new location extension for a separate GMB listing Paid Search and Local Service Ads 1
M Removing old GMB listing from previous owner of premises Google My Business & Google Maps 1
Greg Bernhardt Attribution for product clicks in GMB panel Google My Business & Google Maps 1
1 GMB Listing Disabled after updating address... Google My Business & Google Maps 12
BrentCarnduff GMB account suspended - why? Help & Support for Google Local 1
TriciaClements 3 Businesses - how to handle GMB listings for SAB? Google My Business & Google Maps 4
NevenaIvanova Additional Phone Number in GMB dashboard Google My Business & Google Maps 1
rayrober GMB Messaging does not turn on Help & Support for Google Local 2
BenFisher PSA: GMB Not Showing Address Form on Verification - BUG Google My Business & Google Maps 3
Kevin Marshall Thoughts On Wix and GMB Announcement Websites, Software, and Security 2
Rich Owings GMB products with UTM tracking not showing in GSC Help & Support for Google Local 1
Vincent_Bakker Can't control GMB because primary owner died Google My Business & Google Maps 5
S 2 GMB Suspended for Two Different Owners Multi-Location Issues 4
J Reporting unethical GMB practices Google My Business & Google Maps 2
hajnasiewicz GMB repeatedly changing Health & Safety and Service Options Local Content 6
J GMB Showing County Instead of City Google My Business & Google Maps 4
Matt Chauhan Opinion on entering service areas within the GMB dashboard for Brick and Mortar Businesses NAP, Categories, Dashboard Data 2
nathangdavidson Does anyone know if there's a GMB Category for vaccination centre? Google My Business & Google Maps 8
F GMB ranking timeframe after building backlinks Local Search 1
Scott Rawlins GMB Listing in Greece Google My Business & Google Maps 4
RobertCarnitas GMB Spam for 'Located In' business - Does it affect the GMB listing for the business that is located inside it? Spam on Google 3
hajnasiewicz GMB Postcard Delays in Verification All Things Google My Business [PRIVATE] (LocalU) 4
djbaxter Spike in GMB Rejections? Google My Business & Google Maps 5
D New GMB listing possible due to acquisition of company? Service Area Businesses 3
Annika Neudecker One year later, is your GMB/local SEO traffic still up? Local Search 3
greenworld_ GMB Products Image Size Google My Business & Google Maps 2
W Is it possible to remove reviews on GMB? Local Reviews 4
Jen Currier Would you set up an Architect client with a Hybrid/SAB GMB listing if the location was residential? Service Area Businesses 2
jross Incomplete GMB Listing Error? Google My Business & Google Maps 3
Jen Currier Is there any advantage, besides a single sign in, to having all clients connected to our GMB account? Google My Business & Google Maps 3
R GMB star rating popup on mobile Local Reviews 4
Annika Neudecker Mysteriously vanishing GMB listings Google My Business & Google Maps 5
A Listing suspended due to account manager spamming? Google advise to create new GMB Local Search 13
chrism Local Competitor Keyword Stuffing/Similar Words In GMB Spam on Google 8
L How to reset the address that has been hidden on GMB, if they move locations? Local Search 1
S How to remove a GMB from maps of a previous owner who ran 3 businesses from the same address Google My Business & Google Maps 6
valentinb13 GMB uses residential address—but client wants to use PO Box for other citations... Citations 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom