- Nov 25, 2013
Currently we only really focus on the practice's citations/listings, is this a mistake? Should we be trying to track down all of these doc listings to ensure the NAP matches? Thanks!
I am with Colan on this. Generally, focus on the practice listing unless it's a solo practitioner.
Though, one case where you might want to build up a presence for a practitioner is if they can rank for a specialization. Like, if the clinic focuses on "Dentist" as the primary category, and the practitioner focuses on "Orthodontist". You'd want to create a GMB listing for the practitioner, link it to their profile page on the site (and optimize that page for the term), and build out citations for the practitioner with categories set to orthodontist and the description optimized for orthodontist.
I would caution you to only do this when the practitioner is a primary owner of the practice and will likely be sticking around for life. Different practitioners come and go from practices, and technically, they should own their own listings. If the orthodontist left the practice, they would be able to appeal to Google to get control of their listing and change it to the new address and phone wherever they move to.