iFuse

Member
Joined
Nov 25, 2013
Messages
43
Reaction score
14
Currently we only really focus on the practice's citations/listings, is this a mistake? Should we be trying to track down all of these doc listings to ensure the NAP matches? Thanks!
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Top Poster Of Month
Joined
Jul 19, 2012
Messages
3,791
Solutions
4
Reaction score
1,924
Hey Chris, it really comes down to the goal that you're trying to accomplish by going down that road. Depending on how many practitioners you're talking about you're looking at a lot of time and effort.

In general I'd mainly focus on citations for the practice itself. For solo practitioners you can create citations that are a hybrid practice/practitioner listing.
 

iFuse

Member
Joined
Nov 25, 2013
Messages
43
Reaction score
14
Thanks Colin, and great to chat with you again. I think that @JoyHawkins once told me that to do a hybrid type listing it really should be just a single practitioner office and to name it something like ABC Dental - Dr. Test Testing, does that sound right?
 

whitespark

1
LocalU Faculty
Joined
Aug 9, 2012
Messages
464
Solutions
1
Reaction score
572
I am with Colan on this. Generally, focus on the practice listing unless it's a solo practitioner.

Though, one case where you might want to build up a presence for a practitioner is if they can rank for a specialization. Like, if the clinic focuses on "Dentist" as the primary category, and the practitioner focuses on "Orthodontist". You'd want to create a GMB listing for the practitioner, link it to their profile page on the site (and optimize that page for the term), and build out citations for the practitioner with categories set to orthodontist and the description optimized for orthodontist.

I would caution you to only do this when the practitioner is a primary owner of the practice and will likely be sticking around for life. Different practitioners come and go from practices, and technically, they should own their own listings. If the orthodontist left the practice, they would be able to appeal to Google to get control of their listing and change it to the new address and phone wherever they move to.
 

tedchan

Member
Joined
Nov 5, 2018
Messages
41
Reaction score
26
The volume of queries for doctors is through the roof, and most specialty specific queries land on provider listings. 70-80% Google their docs or any doc they are considering. Claim all the listings across all the players and link to the practices.
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,091
Solutions
9
Reaction score
3,500
I would 100% claim them all just so you can monitor reviews, Q&A, and other user-generated content on them. I would also do it so you can help control the info on them and keep them from competing.
 

dotgal

Member
Joined
Jan 29, 2019
Messages
24
Reaction score
0
I am with Colan on this. Generally, focus on the practice listing unless it's a solo practitioner.

Though, one case where you might want to build up a presence for a practitioner is if they can rank for a specialization. Like, if the clinic focuses on "Dentist" as the primary category, and the practitioner focuses on "Orthodontist". You'd want to create a GMB listing for the practitioner, link it to their profile page on the site (and optimize that page for the term), and build out citations for the practitioner with categories set to orthodontist and the description optimized for orthodontist.

I would caution you to only do this when the practitioner is a primary owner of the practice and will likely be sticking around for life. Different practitioners come and go from practices, and technically, they should own their own listings. If the orthodontist left the practice, they would be able to appeal to Google to get control of their listing and change it to the new address and phone wherever they move to.

@whitespark - Thanks Darren. This is very useful information. In the case of a doctor that's a primary owner of the practice, would you recommend NOT to have a doctor specific GMB profile? And have all the searches/visits go to the practice instead? We have a client that have many patients would search for the doctor's name to submit a review and not necessarily the practice name.

What would be your recommendation on format of GMB profile listing name? "Practice: Doctor" or "Doctor - Practice Name"?
 

Scott Rawlins

Moderator
Joined
Nov 14, 2012
Messages
1,102
Solutions
1
Reaction score
388
If they are the only practitioner and planning on staying that way for quite some time, go with Practice: Doctor Name. This will allow for that listing to show either way.
 

pwa

Member
Joined
Aug 25, 2016
Messages
6
Reaction score
2
As a practicing doc (psychologist) who is an out-of-network provider and thus must rely 90% of the time on organic search results for referrals, I think it is the person, the practitioner , to whom people go. Word of mouth referrals are generally, in my biz, to the person, the practitioner, not the practice or group.

Having said that, I have worked to get online visibility to both practitioner and group practice. However, my branding efforts are to the doctor, not the corporation.

So far so good. 40+ years of success, including raising five daughters off on my practice.
 

dotgal

Member
Joined
Jan 29, 2019
Messages
24
Reaction score
0
@JoyHawkins @Scott Rawlins If a practice has more than one primary doctor who are all business owners, but who have different specialties, do you still recommend GMB listing should be Practice: Doctor Name?
 

pwa

Member
Joined
Aug 25, 2016
Messages
6
Reaction score
2
I would have to discuss with the group pros/cons of which way to go. As a rule, docs want their own time in the spot light. Most sites feature pics and bios of each doc, especially if they each have their own specialty. However, I would try to do both as much as possible: claim the practice or business name and rank each doc as best you can
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,091
Solutions
9
Reaction score
3,500
@JoyHawkins @Scott Rawlins If a practice has more than one primary doctor who are all business owners, but who have different specialties, do you still recommend GMB listing should be Practice: Doctor Name?

I would leave the practice name off. This will decrease the chance that the practitioner shows for a search for the practice.
 
Similar threads
Thread starter Title Forum Replies Date
J GMB listings for medical practice with multiple doctors Google My Business & Google Maps 10
A Doctor / Practice Listing Management Q Citations 6
T Google Medical Practice/Doctor Listings: Citations & Duplicates Local Search 10
D Promote Reviews to Practice's Main GMB Profiles or Individual Doctors' GMB Profiles Local Reviews 1
J Doctors who are part of a practice, but also work at 3 hospitals Google My Business & Google Maps 6
W Google My Business for Multiple Doctors at One Practice Google My Business & Google Maps 11
R Multi-Doctor Practice GMB Dupes Help & Support for Google Local 3
Jeffrey Google Showing Doctor Listing instead of Office Listing Google My Business & Google Maps 15
A 6 doctors and clinics all with same NAP. How do you get into 3 pack? Google My Business & Google Maps 20
therkf Two Doctors, One Phone Line Google My Business & Google Maps 7
D 3 doctors, 3 locations Google My Business & Google Maps 8
D Google My Business (GMB) Multiple Doctors & Locations for Same Clinic (with different brands) Google My Business & Google Maps 7
HangTenSEO Doctor with 3 Offices - GMB? Local Search 4
R Website Link Removed From Local Packs for Eye Doctors... Google My Business & Google Maps 6
Garrett Sussman An Online Review Wake Up Call for Doctors and Lawyers Local Reviews 9
gulliver Doctor / Practitioner within Yoga center - same address Google My Business & Google Maps 8
D Duplicate in Name of Business with Attorneys and Doctors Google My Business & Google Maps 6
M Real Estate, Layers, Doctors & Dentists... Accountants? Google Duplicates & Merges 1
Margaret Ornsby Real Estate, Layers, Doctors & Dentists... Accountants? Google Duplicates & Merges 1
cleverlyengaged Duplicate in Name of Business with Attorneys and Doctors Local Search 14
A Doctor sublets suite to Phys Therapists - will their Google Local page hurt doctors Google Duplicates & Merges 3
A Doctor sublets suite to Phys Therapists - will their Google Local page hurt doctors Google Duplicates & Merges 3
A Duplicate doctor listings - super confused even after training Google Duplicates & Merges 1
A Duplicate doctor listings - super confused even after training Google Duplicates & Merges 1
Linda Buquet Local Search Tips for Doctors, Dentists & Chiropractors by Tyson Downs Local Search 5
RobinOctane Doctor Names, Last Name First? Local Search 7
R Business Name Formatting for Professionals (Such as Doctors) Local Search 2
R G+ Local for Chiropractor, his clinic and another doctor who works there Recycle Bin 3
Jake Jordan New ACA regulations around Doctor Reviews Local Reviews 3
Dustybones Google continues to show personal Doctors Google + page and we have verified pages Google My Business & Google Maps 5
Mike Wilton Avvo Becomes HealthTap for Doctors - Your Thoughts? Local Search 1
M How to handle a 10 doctor office? Local Search 4
R Google Places DUPLICATES ? Have Doctor, Dentist or Lawyer DUPES? You NEED to Read Thi Google Duplicates & Merges 0
R Google Places DUPLICATES ? Have Doctor, Dentist or Lawyer DUPES? You NEED to Read Thi Google Duplicates & Merges 0
R Overcoming New Google Places Duplicate Listing Problems for Dentists, Doctors, Attorn Recycle Bin 0
rich_marlatt What is the GMB best practice for moving offices? All Things Google My Business [PRIVATE] (LocalU) 2
djbaxter Webinar GMB Best Practices for Multi-Location Sites: Live Webinar April 14, 2021 Events 0
J Reporting unethical GMB practices Google My Business & Google Maps 2
sixthcitysarah Advice for Dental Office Buying Closed Practice? Google My Business & Google Maps 4
FriarTuck00 Best Practice for a Business that is Still Operational but Everyone Works Remotely? Google My Business & Google Maps 1
david.victor GMB Q&A vs your website's FAQ - Best Practices? Google My Business & Google Maps 5
A GMB asking about "Covid safety practices" through push notifications Google My Business & Google Maps 1
abbiebeltran Amway or Avon - Best Practice Google My Business Service Area Businesses 3
G Best Practice for GMB Service Areas? Service Area Businesses 2
ladykal Is this bad practice? Multiple location landing pages but 1 office location Organic SEO 5
RattlingTram Best Practices for areaServed Schema Markup? Help & Support for Google Local 5
Michael S. Doran Multiple Locations Best Practices Local Search 3
P Creating Content Silo to improve Category Page (Best Practice Query) Local Content 1
K I Need Guidance on How to Handle a Law Practice Buyout & Existing GMB Google My Business & Google Maps 1
K Law Practice Buyout and Existing Citations Citations 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom