Does Anyone See a Future Where AI Replaces SEO Copywriters?

[Ray Litvak]

Does Anyone See a Future Where AI Replaces SEO Copywriters?

 

[bdlowery]

No. I think it's too easy to spot an article written by AI once you've seen a bunch of articles written by AI.

A lot of non-sense about nothing, a lot of the same sentence structure, a lot of the same words being used (delve, etc).

 

[ElizabethRule]

Not entirely, as having a human edit content AI writes is crucial to ongoing success. In the long-run, AI might replace some SEO content writer jobs, in fact it probably already has, but not all of them.

 

[Ray Litvak]

No. I think it's too easy to spot an article written by AI once you've seen a bunch of articles written by AI.

A lot of non-sense about nothing, a lot of the same sentence structure, a lot of the same words being used (delve, etc).

I agree and thank you for chiming in @bdlowery Much appreciated!

 

[Ray Litvak]

Not entirely, as having a human edit content AI writes is crucial to ongoing success. In the long-run, AI might replace some SEO content writer jobs, in fact it probably already has, but not all of them.

I agree with you 100%, @ElizabethRule.
Along with human-edited content, I'd also include actual fact-checking with a pinch of creative writing thrown in when and where needed, which I have yet to see happening from any AI platform that generates content.

 

[Conor Treacy]

I don't see it replacing, but I can see it helping and enhancing.

We use it a lot for cases of writers block, or validation of did we cover everything we could cover in an article. Did we ask the right questions etc - just as an editor would review a piece.

We've found it to be a helpful addition, and it cuts down on our overall workload as a result - but a full replacement I don't see it. It's learning content based on what others have written, and with so much false info available, that content needs to be re-checked before publishing. If enough people say the sky is purple, AI will repeat it

We see this quite a bit in the code end of things. Asking ChatGPT or Copilot to write a segment of code, it then spits out the answer. We tell them it doesn't work and it says "oh, sorry, try this" and it just finding and pasting. It's not really "learning" it's still just "repeating".

At least, that's how it is TODAY - ask me next week and it could be different

 

[WilliamGMBE]

I think it will evolve a lot. This is my personal opinion.

Have you tried Perplexity AI search? Or have you tried the audio conversation of ChatGPT? You will see that the experience is much much better than traditional Google Search. I personally find that I use the traditional Google search 60% less than before after I got into the habit of searching with AI. The recent launches also seem to be moving in this direction. Have seen the recent GPT4o demo here: https://www.youtube.com/watch?v=c2DFg53Zhvw The recent AI Overview will be a step in that direction too. I really dont see how the traditional 10 blue links can compete long term.

This also makes sense. When Google initially launched, it was about Keywords. Then it evolved into searching for intents as technology evolved. Now it will directly just give you the answer with a very very high range of accuracy, after sometimes people will just get comfortable trusting the answers too.

How do we see this evolving?
- Things are moving fast, but one thing that is the common theme is that it is becoming conversational and it is getting really good at it. Even in the last year itself things have improved a lot. Quality if very much better.
- If you search for small businesses with these conversational AI, you will find that it gives an opinionated answers, or atleast sounds like opinion. Also you will notice that things like what people wrote in reviews is given a higher preference than some of the other things. It definitely tends to prefer some kind of data over other.
- Now to your question about Copywriting. AI usually give answers either based on the data it is is trained on or search for data and interpret it for you. So copywriting will become more about giving appropriate data(or signal) to AI to give answers from. It will have less to do with writing style or style of the page or traditional optimization. AI is less structured and more abstract.
- Memory is something recent AI's have got really good it. This means that AI knows a lot of things about the user from the previous interaction and and already knows what kind of things you like and don not like, and context of your question. This is already there in the recent models of ChatGPT.
- I dont think Local SEO will go away, infact relative to normal SEO it will become more prominent as Google Maps is a good source of credible data, unlike websites. Local business are still important for people.

Example of how this could look like?
Though will give an example of how this could look like:
User to AI: My teeth is aching.
AI: Is it the same tooth that you repaired last year?
User: Yes
AI: [memory will know what was the issue they had, will likely know what kind of dentist can help. Will also know if it is an emergency or not. Will also know if you have a dog, where you are located, and maybe that you will get free from work that day only in the evening. Will search for a list of dentist, which are dog friendly, and open after work.] I would strongly suggest visting a orthodontist today. Would you like to get an appointment with A/B/or C . They are open till 7 and you can drop by on the way from work.

So, in the example above, the Local SEO professional's job will be to provide data(or signals) that can make their business one of the A/B/C in the results above. This is also where we have been trying to work on recently as a startup.

To have an experience of this, I will strongly suggest trying out the ChatGPT app and then use the audio conversation app. Make sure to use GPT4 or GPT4o. It is a little bit of a habit change and can be frustrating initially to get used to, but if you push though it you will see how this is a much more efficient and convenient way than Google Search. It is not perfect though. These are only going to keep on improving from here.

 

[schlogo]

No. I think it's too easy to spot an article written by AI once you've seen a bunch of articles written by AI.

A lot of non-sense about nothing, a lot of the same sentence structure, a lot of the same words being used (delve, etc).

Hard to tell now, generative ai is really young and evoles quickly. We all wish it does not but there s a risk

 

[colemurray]

Yes, I think AI will replace copywriters and bring a new focus on editing / guiding AI output. There are already writing tools that go beyond ChatGPT-level writing, incorporating search and other data sources to improve the quality and style of the writing. A/B tests on content can now be run, at scale for very low cost. This trend will continue as these systems improve.

 

[Positiveim]

I feel like a lot of these questions such as "do you think AI will ever replace x,y or z" are bit like asking someone in 1965 if we'll ever have hand held devices that can make video calls.

 

[DB_from_localpanda]

SEO as an industry may change quite a bit because of AI (overviews). Well, at least generic top-of-the-funnel SEO - "How can I bake a cake?". However, for localized and niche searches AI will not be super useful and/or link to websites that have specific information related to that niche BOFU query.

Moreover, there will be a shift from text heavy marketing to text + videos + meme? marketing that feels more human and is fun to read for other humans.