Margaret Ornsby
Member
- Joined
- Jul 22, 2013
- Messages
- 510
- Reaction score
- 238
Facebook Debuts Local Awareness Ads - AllFacebook
Key takeaways
Can't wait to try it - anyone working with this yet?
Key takeaways
- Local awareness ads will be rolled out in the U.S. ?over the coming weeks? and globally ?over the coming months?
- Users? privacy is protected, as brands can only select locations, and not specific individuals
- Users will only see ads based on their locations if they have chosen to enable location services on their mobile devices
- Research shows when it comes to driving in-store sales, an ad?s reach is far more important than the engagement it receives
Can't wait to try it - anyone working with this yet?